Genuine Authentic

The Will to Win: The Story of Biodun Shobanjo is fundamentally a deliberative evaluation of leadership and enterprise management. It is as much a biographical portrait of Nigeria’s ‘Czar of Advertising’ as it is a story of the major developments in the world of marketing communications in Nigeria as it involves Shobanjo. It sheds light on his persona and gives a comprehensive overview of who he is. It is a lucidly engaging work through which the reader understands his parentage, family life and most poignantly, his professional and business life. In a land with few authentic heroes or achievers, Biodun Shobanjo’s contributions, achievements and place are deservedly presented. The avalanche of information provided, the depth of treatment given to it, and the sources consulted make this work a productive venture. The reader is assured of an excursion in history, career development, ambition, decision – making, entrepreneurship, business management, office politics, people management, success and failure. It is a positive work that is faithful to its theme: the path to success is guided by the will to win.