Business & Economics

An Ugly Truth: Inside Facebook’s Battle for Domination

15,000.00

Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace.

Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.

The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.

Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

How Markets Fail

14,000.00

For fifty years, economists have been developing elegant theories or how markets facilitate innovation, create wealth, and allocate society’s resources efficiently. But what about when they fail, when they lead us to stock market bubbles, glaring inequality, polluted rivers, and credit crunches?

In this updated and expanded edition of How Markets Fail, John Cassidy describes the rising influence of “utopian economies”―the thinking that is blind to how real people act and that denies the many ways an unregulated free market can bring on disaster. Combining on-the-ground reporting and clear explanations of economic theories Cassidy warns that in today’s economic crisis, following old orthodoxies isn’t just misguided―it’s downright dangerous.

The Personal MBA

14,000.00

Many people assume they need to attend business school to learn how to build a successful business or advance in their career. That’s not true. The vast majority of modern business practice requires little more than common sense, simple arithmetic, and knowledge of a few very important ideas and principles.

The Personal MBA 10th Anniversary Edition provides a clear overview of the essentials of every major business topic: entrepreneurship, product development, marketing, sales, negotiation, accounting, finance, productivity, communication, psychology, leadership, systems design, analysis, and operations management…all in one comprehensive volume.

Project Management for the Unofficial Project Manager

14,000.00

In today’s workplace, employees are routinely expected to coordinate and manage projects. Yet, chances are, you aren’t formally trained in managing projects—you’re an unofficial project manager.

FranklinCovey experts Kory Kogon, Suzette Blakemore, and James Wood understand the importance of leadership in project completion and explain that people are crucial in the formula for success.

Project Management for the Unofficial Project Manager offers practical, real-world insights for effective project management and guides you through the essentials of the people and project management process:

Initiate
Plan
Execute
Monitor/Control
Close

Unofficial project managers in any arena will benefit from the accessible, engaging real-life anecdotes, memorable “Project Management Proverbs,” and quick reviews at the end of each chapter.

If you’re struggling to keep your projects organized, this book is for you. If you manage projects without the benefit of a team, this book is also for you. Change the way you think about project management—”project manager” may not be your official title or necessarily your dream job, but with the right strategies, you can excel.

Building A New Leadership Ladder

14,000.00

When it comes to the gender gap, it is not enough to ask women to “lean in” and demand promotions and raises. Organizations have an obligation to level up and provide women with more opportunities for advancement. In this book, leadership and governance expert Carol Geffner makes a strong case that for women to reach their full potential, workplaces and their leaders must take a more proactive role in combating gender discrimination.

Based on over 200 hours of interviews with women leaders in the United States and abroad, Building a New Leadership Ladder demonstrates that even when women are promoted to leadership positions, they are rarely given access to the same support networks as their male colleagues. Covering sectors as diverse as higher education, health care, law enforcement, and the military, the book identifies common strategies that all organizations can use to remove obstacles for women’s advancement.

More than a how-to guide on how women can ascend to the top, Building a New Leadership Ladder is a bold call to action for organizations and their leaders to proactively foster the conditions under which women’s efforts to rise up are consistently recognized and rewarded.

Culture Rules

14,000.00
Create the company culture of your dreams—and make it last.
In every organization, people either love their work or loathe it; they contribute or coast. Your culture can be soul enriching or soul crushing. Your culture gives life or takes it. Your employees care deeply or couldn’t care less. Your organization’s culture can become the most valuable intangible asset you steward. You can build a high performance culture—a place where people and the organization win.

But cultures like this don’t just happen overnight—leaders are responsible for fostering them. So, what really contributes to a thriving culture? What can a leader do to make a difference? Mark Miller and his team conducted a global study with more than 6,000 participants from ten countries to find the answers to these questions and more.

In Culture Rules, leaders will learn the three simple rules that determine the health, vitality, and sustainability of culture, enabling them to build organizations that uncover untapped potential and transform it into performance.

Play the game well and you’ll be astonished by what your organization can become. Culture rules!

Unreasonable Hospitality

14,000.00

Essential lessons in hospitality for every business, from the former co-owner of legendary restaurant Eleven Madison Park.

Will Guidara was twenty-six when he took the helm of Eleven Madison Park, a struggling two-star brasserie that had never quite lived up to its majestic room. Eleven years later, EMP was named the best restaurant in the world.

How did Guidara pull off this unprecedented transformation? Radical reinvention, a true partnership between the kitchen and the dining room—and memorable, over-the-top, bespoke hospitality. Guidara’s team surprised a family who had never seen snow with a magical sledding trip to Central Park after their dinner; they filled a private dining room with sand, complete with mai-tais and beach chairs, to console a couple with a cancelled vacation. And his hospitality extended beyond those dining at the restaurant to his own team, who learned to deliver praise and criticism with intention; why the answer to some of the most pernicious business dilemmas is to give more—not less; and the magic that can happen when a busser starts thinking like an owner.

Today, every business can choose to be a hospitality business—and we can all transform ordinary transactions into extraordinary experiences. Featuring sparkling stories of his journey through restaurants, with the industry’s most famous players like Daniel Boulud and Danny Meyer, Guidara urges us all to find the magic in what we do—for ourselves, the people we work with, and the people we serve.

The Money Plot

14,000.00

Half fable, half manifesto, this brilliant new take on the ancient concept of cash lays bare its unparalleled capacity to empower and enthrall us.

Frederick Kaufman tackles the complex history of money, beginning with the earliest myths and wrapping up with Wall Street’s byzantine present-day doings. Along the way, he exposes a set of allegorical plots, stock characters, and stereotypical metaphors that have long been linked with money and commercial culture, from Melanesian trading rituals to the dogma of Medieval churchmen faced with global commerce, the rationales of Mercantilism and colonial expansion, and the U.S. dollar’s 1971 unpinning from gold.

The Money Plot offers a tool to see through the haze of modern banking and finance, demonstrating that the standard reasons given for economic inequality—the Neoliberal gospel of market forces—are, like dollars, euros, and yuan, contingent upon structures people have designed. It shines a light on the one percent’s efforts to contain a money culture that benefits them within boundaries they themselves are increasingly setting. And Kaufman warns that if we cannot recognize what is going on, we run the risk of becoming pawns and shells ourselves, of becoming characters in someone else’s plot, of becoming other people’s money.

Sideways

14,000.00

When former New York deputy mayor Dan Doctoroff landed in Toronto, promising a revolution in better living through technology, the locals were starstruck. In 2017 a small parcel of land on the city’s woefully underdeveloped lakeshore was available for development, and with Google co-founder Larry Page and his trusted chairman Eric Schmidt leaning into Sidewalk Labs’ pitch for the long-forsaken property—with Doctoroff as the urban-planning company’s CEO—Sidewalk’s bid crushed the competition.

But as soon as the bid was won, cracks appeared in the partnership between Doctoroff’s team and Waterfront Toronto, the government-sponsored organization behind the contest. There were hundreds more acres of undeveloped former port lands nearby that kept creeping into conversation with Sidewalk, and more questions were emerging than answers about how much the public would actually benefit from the Alphabet-owned company’s vision for the high-tech neighbourhood—and the data it could harvest from the people living there. Alarm bells began ringing in the city’s corridors of power and activism.

To Torontonians accustomed to big promises with little follow-through, the fiasco that unfolded seemed at first like just another city-building sideshow. But the pained battle to reel in the power of Sidewalk Labs became a crucible moment in the worldwide battle for privacy rights and against the extension of Big Tech’s digital might into the physical world around us.

With extensive contacts on all sides of the debacle, O’Kane tells a story of global consequence fought over a small, forgotten parcel of mud and pavement, taking readers from California to New York to Toronto to Berlin and back again. In the tradition of extraordinary boardroom dramas like Bad Blood and Super Pumped, Sideways vividly recreates the corporate drama and epic personalities in this David-and-Goliath battle that signalled to the world that all may not be lost in the effort to contain the rapidly growing power of Big Tech.

Lead With We

14,000.00

The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business.

Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world.

By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet.

Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.

The Future Of Competitive Strategy

14,000.00

How can legacy firms remain relevant in the digital era? In The Future of Competitive Strategy, strategic management expert Mohan Subramaniam explains how firms can leverage both their traditional strengths and the modern-day power of data and digital ecosystems to forge a new competitive strategy. Drawing on the experiences of a range of companies, including Caterpillar, Sleep Number, and Whirlpool, he explains how firms can benefit from data’s enlarged role in modern business, develop digital ecosystems tailored to their unique business needs, and use new frameworks to harness the power of data for competitive advantage.

Subramaniam presents digital ecosystems as a combination of production and consumption ecosystems, which can be used by legacy firms to unlock the value of data at various levels—from improving operational efficiencies to creating new data-driven services and transforming traditional products into digital platforms. He explores the ways sensors and the Internet of Things provide new kinds of customer data; presents the concept of digital competitors—other firms that have access to similar data; discusses the new digital capabilities that firms need to develop; and addresses privacy and security issues associated with data sharing.

Who needs this book? Any firm that wants to revitalize traditional business models, offer a richer customer experience, and expand its competitive arena into new digital ecosystems.

The New Megatrends

14,000.00

A little more than twenty years ago, the Y2K computer glitch threatened to bring the global economy to its knees. But instead of overnight disruption, humankind slipped into two decades of economic turmoil, ecological angst, and tribalism, all set against the backdrop of a newly global and digital civilization. Sometimes the events that seem pivotal are just blips, while the more meaningful cultural shifts are hiding in plain sight. Marian Salzman’s job is to uncover those hidden shifts.

So what’s in store for the next two decades?

In this acutely observed guide, Salzman, whose past predictions have been heralded for coming uncannily close to the way we live now, unpacks the course of human life from the bumpy turn of the millennium through the pandemic era, when chaos and “together apart” are the new normal, equity has become a battle cry, and breathing space emerged as the greatest luxury of all.

Drawing inspiration from John Naisbitt’s classic 1982 book Megatrends, Salzman then turns to the two decades ahead. Navigating deftly among geographies, she connects threads across business, civic life, consumerism, family, and entertainment, revealing the trends and developments—some established, some surprising—poised to recast our past, shape our collective future, and shift our identities.

In a world dominated by disruption, being prepared for change is a critical advantage. The New Megatrends is gripping reading for anyone seeking to understand the shape and texture of the next era, which, above all, will be marked by its relentless pace, new technology, and the ever-present threats of climate change and political division.

The Art Of Principled Entrepreneurship

14,000.00

Are you an entrepreneur, manager, employee, or business student seeking to lead in a people-centered way? The Art of Principled Entrepreneurship is an insightful, practical guide to how businesses can and should be run to be both virtuous and profitable.

Art Ciocca orchestrated the creation of the largest wine brand that has dominated the industry for over twenty years. It is an achievement that even the best entrepreneurs can only dream of, yet perhaps you’ve never even heard his name. That’s exactly why you should get to know him.

With his people-centered leadership approach, Art assigned the same importance to creating value for his customers as he did to fostering excellence in all who worked with him. The Art of Principled Entrepreneurship tells his story and the stories of others like him, and proves how business can be a force for good.

Inspired by Art, Andreas Widmer crafts a practical model of principled entrepreneurship that anyone who strives to advance people-centered values while creating profits can adopt in their work. Widmer outlines five pillars that form the foundation of an entrepreneurial mindset that places the human person at the center of work

Remarkable

14,000.00

Become the most valuable team player in your company, climb the ladder as a top performer, and gain the utmost recognition and respect from your peers and superiors.

A comprehensive guide to what really counts and isn’t taught in business school, Remarkable is the first and last professional playbook you’ll ever need. Step-by-step advice takes you from the early stages of a business career to the top-level executive position. Follow the journey, lessons, and remarkable insights of an executive who has seen it all, and now offers pragmatic and infallible wisdom that you can use immediately.

David Kronfeld has mentored professionals and executives who now lead successful careers. He’s been a management consultant with Booz Allen, a corporate executive, and the founder and chairman of JK&B Capital, a leading venture capital firm. His extensive top management experience and sitting on boards of directors means he’s been actively involved with the highest priority challenges facing dozens of companies. He’s championed strategies that flourished, helmed businesses that thrived, and knows what makes leaders prosper or fail. Be it hiring or firing, he’s decided the fates of employees and managers at all levels, including CEOs.

Within Remarkable, David Kronfeld offers his incomparable life lessons, experience, and proven insight for your entire career, from entry level skills—writing a great resume, performing well on interviews, how to get promoted—to the management-level expertise that covers becoming a better negotiator, employer, and company leader. With his extensive guidance, you’ll learn how to accelerate your career and powerfully impact your effectiveness and career trajectory.

The Public Relations Handbook

14,000.00

The Public Relations Handbook is a comprehensive and invaluable guide for public relations practitioners in the 2020s and beyond, covering the multitude of skills needed in the current environment, including:

Supporting a company’s marketing and sales
Leveraging social media
Managing government relations
Working with the media effectively
Communicating with the investment community
Supporting top management in the event of a crisis or scandal
Positively positioning the company’s commitment to environmental, social, and governance issues

The Public Relations Handbook has been an indispensable guide for public relations professionals since the first edition was published in 1967. This new fifth edition explains how to navigate a far more complex and constantly changing digital world while facing new challenges in financial, economic, political, public health, and societal issues. Editor Robert L. Dilenschneider is a communications executive who has called on leading practitioners in the field to address the specific skill sets, strategies, and execution that public relations practitioners need today.

The scope of public relations is always expanding. Today’s professionals must be prepared to deal with a wide variety of people, issues, and topics. The Public Relations Handbook will help all practitioners in the field advance their personal growth, success and careers.

1 2 3 4 31