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The Law & Practice of Real Estate Investment Trusts – Paperback
In ten expertly written chapters, the author dissects the core elements and defining characteristics of REITs and provides analysis of the origin, growth, global spread, legal structure and governance of them.
11 in stock
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The Law and Practice of Real Estate Investment Trusts – Hardcover
₦8,000.00In ten expertly written chapters, the author dissects the core elements and defining characteristics of REITs and provides analysis of the origin, growth, global spread, legal structure and governance of them.
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