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Black Box Thinking

30,000.00

Few of us put lives at risk in our daily work as surgeons and pilots do, but we all have a strong interest in avoiding predictable and preventable errors. So why don’t we all embrace the aviation approach to failure rather than the health-care approach? As Matthew Syed shows in this eye-opening book, the answer is rooted in human psychology and organizational culture.

Syed argues that the most important determinant of success in any field is an acknowledgment of failure and a willingness to engage with it. Yet most of us are stuck in a relationship with failure that impedes progress, halts innovation, and damages our careers and personal lives. We rarely acknowledge or learn from failure—even though we often claim the opposite. We think we have 20/20 hindsight, but our vision is usually fuzzy.

Syed draws on a wide range of sources—from anthropology and psychology to history and complexity theory—to explore the subtle but predictable patterns of human error and our defensive responses to error. He also shares fascinating stories of individuals and organizations that have successfully embraced a black box approach to improvement, such as David Beckham, the Mercedes F1 team, and Dropbox.

Hooked

29,000.00

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us?
Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.

Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior.

Eyal provides readers with:

• Practical insights to create user habits that stick.
• Actionable steps for building products people love.

• Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

The 5AM Club

28,000.00

For more than four decades, Robin Sharma has crossed the globe helping people lead lives that inspire the world. Now, in The 5 AM Club, he shares his original insights and the battle-tested tools he has developed by working with the most successful people on the planet. Based on the key insight that winning starts at the beginning of the day, Sharma shows how you can reduce stress, improve focus, unleash uncommon creativity, achieve exponential productivity and restore balance.

Just one hour a day can change your life.

In Her Own Voice

28,000.00

Based on 25 years of research into the specific hurdles facing women in business, In Her Own Voice offers sage advice and empowerment for any woman striving to advance her career—and any organization ready to improve gender equity at every level.

The world has awakened to the urgent need to focus on women’s advancement—companies with gender-balanced leadership are far more likely to outperform their peers, and the evolving expectations of leadership align to women’s natural strengths. Yet just 10 percent of Fortune 500 CEOs and less than 30 percent of senior leaders are women, and the pace of growth is shockingly slow, made worse by COVID-19 and its aftermath.

What does it take for women to ascend to the highest levels of leadership? In Her Own Voice from Jennifer McCollum, CEO of Linkage, a global leadership development firm, sheds light on this timely topic. Backed by in-depth and enlightening research, this book examines the specific challenges women still face in the workplace. Whether we’re contending with our own inner critic, being expected to prove our value time and again, or navigating the often-intimidating world of negotiating for ourselves, women today still have unique obstacles as we advance our careers—but they need not become roadblocks.

In Her Own Voice outlines how readers can overcome these obstacles, with key competencies and action steps such as quieting your inner critic, discarding biases, building confidence, gaining clarity about the future, and more. Supported by data and infused with compelling real-life stories, it’s a blueprint for helping readers identify, measure, and conquer what’s holding women back at any stage of their careers.

The Diary Of A CEO

28,000.00

At the very heart of all the success and failure I’ve been exposed to – both my own entrepreneurial journey and through the thousands of interviews I’ve conducted on my chart-topping podcast – are a set of principles that ensure excellence.

These fundamental laws underpinned my meteoric rise, and they will fuel yours too, whether you want to build something great or become someone great. The laws are rooted in psychology and behavioral science, in my own experiences, and those of the world’s most successful entrepreneurs, entertainers, artists, writers, and athletes, who I’ve interviewed on my podcast.

These laws will stand the test of time and will help anyone master their life and unleash their potential, no matter the field.

They are the secret sauce to success.

Entrepreneurial Leap

28,000.00

You’ve thought about starting your own business . . . but how can you decide if you should really take the leap?

An entrepreneur depends on far more than just a great idea and a generous helping of luck. There’s a lot on the line, and you have to ask yourself difficult questions: Do I have what it takes? Is it worth it? And how the heck do I do it?

You need answers, not BS. This book has them.

The updated edition of Entrepreneurial Leap will help you decide, once and for all, if entrepreneurship is right for you—and give you the tools you need to create a successful business.

In this three-part book, Gino Wickman, bestselling author of Traction, reveals the 6 essential traits that every entrepreneur needs in order to succeed, based on real-life stories of entrepreneurs who have reached incredible heights. If these traits ring true for you, you’ll get a glimpse of what your life would look like as an entrepreneur, learn how to avoid 8 critical mistakes, and determine what type of business best suits your unique skill set.

What’s more, Wickman provides a detailed road map to a better start-up, including 8 must do’s to increase your odds of success, 9 stages of building your business, and 10 disciplines for managing and maximizing your energy.

Packed with tools, tips, and exercises that will accelerate your path to start-up success, Entrepreneurial Leap is a simple and practical how-to manual for BIG results.

Should you take the leap toward entrepreneurship? Find out today and let tomorrow be the first step in your new journey, whatever shape it may take.

How Infrastructure Works

28,000.00

A new way of seeing the essential systems hidden inside our walls, under our streets, and all around us

Infrastructure is a marvel, meeting our basic needs and enabling lives of astounding ease and productivity that would have been unimaginable just a century ago. It is the physical manifestation of our social contract—of our ability to work collectively for the public good—and it consists of the most complex and vast technological systems ever created by humans.

A soaring bridge is an obvious infrastructural feat, but so are the mostly hidden reservoirs, transformers, sewers, cables, and pipes that deliver water, energy, and information to wherever we need it. When these systems work well, they hide in plain sight. Engineer and materials scientist Deb Chachra takes readers on a fascinating tour of these essential utilities, revealing how they work, what it takes to keep them running, just how much we rely on them—but also whom they work well for, and who pays the costs.

Across the U.S. and elsewhere, these systems are suffering from systemic neglect and the effects of climate change, becoming unavoidably visible when they break down. Communities that are already marginalized often bear the brunt of these failures. But Chachra maps out a path for transforming and rebuilding our shared infrastructure to be not just functional but also equitable, resilient, and sustainable. The cost of not being able to rely on these systems is unthinkably high. We need to learn how to see them—and fix them, together—before it’s too late.

Inspired

28,000.00

Learn to design, build, and scale products consumers can’t get enough of

How do today’s most successful tech companies―Amazon, Google, Facebook, Netflix, Tesla―design, develop, and deploy the products that have earned the love of literally billions of people around the world? Perhaps surprisingly, they do it very differently than most tech companies. In INSPIRED, technology product management thought leader Marty Cagan provides readers with a master class in how to structure and staff a vibrant and successful product organization, and how to discover and deliver technology products that your customers will love―and that will work for your business.

With sections on assembling the right people and skillsets, discovering the right product, embracing an effective yet lightweight process, and creating a strong product culture, readers can take the information they learn and immediately leverage it within their own organizations―dramatically improving their own product efforts.

Whether you’re an early-stage startup working to get to product/market fit, or a growth-stage company working to scale your product organization, or a large, long-established company trying to regain your ability to consistently deliver new value for your customers, INSPIRED will take you and your product organization to a new level of customer engagement, consistent innovation, and business success.

Filled with the author’s own personal stories―and profiles of some of today’s most-successful product managers and technology-powered product companies, including Adobe, Apple, BBC, Google, Microsoft, and Netflix―INSPIRED will show you how to turn up the dial of your own product efforts, creating technology products your customers love.

The Psychology Of Money

28,000.00

Doing well with money isn’t necessarily about what you know. It’s about how you behave. And behavior is hard to teach, even to really smart people.

Money―investing, personal finance, and business decisions―is typically taught as a math-based field, where data and formulas tell us exactly what to do. But in the real world people don’t make financial decisions on a spreadsheet. They make them at the dinner table, or in a meeting room, where personal history, your own unique view of the world, ego, pride, marketing, and odd incentives are scrambled together.

In The Psychology of Money, award-winning author Morgan Housel shares 19 short stories exploring the strange ways people think about money and teaches you how to make better sense of one of life’s most important topics.

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