Business & Economics

Borderless Economics

5,000.00

A century ago, migrants often crossed an ocean and never saw their homelands again. Today, they call―or Skype―home the moment their flight has landed, and that’s just the beginning. Thanks to cheap travel and easy communication, immigrants everywhere stay in intimate contact with their native countries, creating powerful cross-border networks.

In Borderless Economics, Robert Guest, The Economist’s global business editor, travels through dozens of countries and 44 American states, observing how these networks create wealth, spread ideas, and foster innovation. Covering phenomena such as how young Chinese studying in the West are infecting China with democratic ideals, to why the so-called “brain drain”―the flow of educated migrants from poor countries to rich ones―actually reduces global poverty, this is a fascinating look at how migration makes the world wealthier and happier.

Boundless Leadership

15,000.00

Boundless Leadership provides a complete and systematic roadmap to finding meaning in your work, realizing your full leadership potential, and inspiring your team with resilience, innovation, compassion and confidence. Contemplative psychotherapist Joe Loizzo, MD, PhD, and executive advisor Elazar Aslan, MBA, PCC, offer a new science-based vision of leadership that prescribes disciplines of mind, heart, and body to help leaders cultivate clarity, compassion and fearlessness for themselves and throughout their organization.

Boundless Leadership offers accessible, real world applications to bring ease to leading oneself and others, and provides examples from the authors’ experience with clients, including CEOs of multi-billion-dollar businesses, entrepreneurs and managers trying to balance the complex challenges of work and life in our interdependent age. Each section includes a range of practices based on neuropsychology and contemplative science, including guided meditations to improve focus and awareness, cultivate empathy and compassion, and build fearlessness and flow.

Each section also offers a practical application to ease daily challenges, including clarifying intentions for better decision-making, improving accountability and responsibility for better team collaboration, and embodying purpose to optimize impact on one’s organization and society at large. Boundless Leadership is especially needed during this explosion of remote working and provides advice and guidance to remain productive and joyful when your work environment is in flux. Whether you’re a CEO, manager, team leader, consultant, coach, social entrepreneur or community activist, this book offers the tools you need to clarify your vision, lead others, and ignite positive change in the world–giving you a much needed advantage in today’s fast-paced digital age.

Brag Better

10,000.00

Does talking about your accomplishments feel scary or icky because you’re worried people will think you’re “obnoxious”?

Does it feel more natural to “put your head down and do the work”?

Are you tired of watching the loudest people in your industry get disproportionate praise and rewards?

If you answered “yes” to any of the above, you might be self-sabotaging. You need to learn to Brag Better. Meredith Fineman has built a career working with “The Qualified Quiet”: smart people who struggle to talk about themselves and thus go underestimated or unrecognized. Now, she shares the surefire and anxiety-proof strategies that have helped her clients effectively communicate their achievements and skillsets to others.

Bragging Better doesn’t require false bravado, talking over people, or pretending to be more qualified than you are. Instead, Fineman advocates finding quiet confidence in your opinions, abilities, and background, and then turning up the volume. In this book, you will learn the career-changing tools she’s developed over the past decade that make bragging feel easy

Brand Aid

9,000.00

A catchy business name and a smart logo may get you a few clicks, but to create a sustaining image for your organization and build continual success will require the perfect branding statement. The essence of an organization begins with establishing its brand; therefore, it is essential to get it right.

With over 30 years of experience building world-class brands, branding expert Brad Vanauken covers topics ranging from research and positioning to brand equity management and architecture strategy. This invaluable guide has collected illuminating case studies, best practices, and the latest research to offer invaluable advice on every aspect of brand management, including:

-The 6 most powerful sources of brand differentiation
-5 elements that trigger brand insistence
-Turning brand strategy into advertising
-Online branding
-Social responsibility, sustainability, and storytelling
-60 nontraditional marketing techniques

An organization cannot afford to get their branding wrong. With the treasure trove of techniques, templates, and rules of thumb found in Brand Aid, it won’t!

Brand Portfolio Strategy

6,000.00

In this long-awaited book from the world’s premier brand expert and author of the seminal work Building Strong Brands, David Aaker shows managers how to construct a brand portfolio strategy that will support a company’s business strategy and create relevance, differentiation, energy, leverage, and clarity.

Building on case studies of world-class brands such as Dell, Disney, Microsoft, Sony, Dove, Intel, CitiGroup, and PowerBar, Aaker demonstrates how powerful, cohesive brand strategies have enabled managers to revitalize brands, support business growth, and create discipline in confused, bloated portfolios of master brands, subbrands, endorser brands, cobrands, and brand extensions.

Renowned brand guru Aaker demonstrates that assuring that each brand in the portfolio has a clear role and actively reinforces and supports the other portfolio brands will profoundly affect the firm’s profitability. Brand Portfolio Strategy is required reading not only for brand managers but for all managers with bottom-line responsibility to their shareholders.

Brand With Purpose

8,000.00

In Brand With Purpose, Ivan Estrada shares critical lessons about personal growth and self-discovery―from his early precocious entrepreneurial endeavors as a seven-year-old selling his drawings door to door for $2 to his rise as an inspirational business leader and highly ranked real estate broker. A book for young entrepreneurs, creative thinkers, and ambitious dreamers, Brand With Purpose is filled with tools and expert advice on growing your career and business, with enlightening case studies and inspirational wisdom from successful entrepreneurs and trailblazers. Reflecting on his personal journey of growing up Latino, LGBTQ, and working middle class, Ivan is a prime example that hard work and perseverance on a foundation of self-confidence is the way to success.

Through guided self-reflection, you’ll discover the very essence of you and your brand, and then learn how to communicate that to build a sense of trust with your audience. Just as Ivan learned to embrace his true self and build a career as a world-class entrepreneur, you too will discover how your own experiences, challenges, and obstacles hold the key to creating a timeless brand that builds loyalty, influence, and trust―a brand with purpose.

Brave New Work

6,500.00

When fast-scaling startups and global organizations get stuck, they call Aaron Dignan. In this book, he reveals his proven approach for eliminating red tape, dissolving bureaucracy, and doing the best work of your life.

He’s found that nearly everyone, from Wall Street to Silicon Valley, points to the same frustrations: lack of trust, bottlenecks in decision making, siloed functions and teams, meeting and email overload, tiresome budgeting, short-term thinking, and more.

Is there any hope for a solution? Haven’t countless business gurus promised the answer, yet changed almost nothing about the way we work?

That’s because we fail to recognize that organizations aren’t machines to be predicted and controlled. They’re complex human systems full of potential waiting to be released.

Dignan says you can’t fix a team, department, or organization by tinkering around the edges. Over the years, he has helped his clients completely reinvent their operating systems—the fundamental principles and practices that shape their culture—with extraordinary success.

Imagine a bank that abandoned traditional budgeting, only to outperform its competition for decades. An appliance manufacturer that divided itself into 2,000 autonomous teams, resulting not in chaos but rapid growth. A healthcare provider with an HQ of just 50 people supporting over 14,000 people in the field—that is named the “best place to work” year after year. And even a team that saved $3 million per year by cancelling one monthly meeting.

Their stories may sound improbable, but in Brave New Work you’ll learn exactly how they and other organizations are inventing a smarter, healthier, and more effective way to work. Not through top down mandates, but through a groundswell of autonomy, trust, and transparency.

Whether you lead a team of ten or ten thousand, improving your operating system is the single most powerful thing you can do. The only question is, are you ready?

Break Through The Noise

7,000.00

The odds of getting a video onto YouTube’s front page are 1-in-2,000,0000, but Tim Staples, founder and CEO of Shareability, knows how to make the algorithms of Youtube, Google, Facebook and Instagram work for you – and he has the results to prove it, with a thriving business that has gotten their videos onto YouTube’s front page an amazing 25 times. Here he shows savvy marketers, entrepreneurs, and online celebrity wannabes how they, too, can develop clever videos that amass millions of views.

Staples outlines a nine-step approach that anyone can use to launch their product or service without having to invest a fortune.

Case studies featured in the book include how Shareability launched ROC Headphones, a multi-million dollar global brand, with a viral video of Cristiano Ronaldo in disguise without spending a nickel on traditional advertising; how they used babies to create the most successful social video ever about the Olympic Games; how they propelled a small pet food company from obscurity to an IPO on the power of two viral videos; and how they helped Cricket Wireless become the most shared brand in the wireless space beating telco powerhouses like Verizon, AT&T and Sprint.

Breaking Rockefeller

8,000.00

The incredible tale of how ambitious oil rivals Marcus Samuel, Jr., and Henri Deterding joined forces to topple the Standard Oil empire

Marcus Samuel, Jr., is an unorthodox Jewish merchant trader. Henri Deterding is a take-no-prisoners oilman. In 1889, John D. Rockefeller is at the peak of his power. Having annihilated all competition and possessing near-total domination of the market, even the U.S. government is wary of challenging the great “anaconda” of Standard Oil. The Standard never loses—that is until Samuel and Deterding team up to form Royal Dutch Shell.

A riveting account of ambition, oil, and greed, Breaking Rockefeller traces Samuel’s rise from outsider to the heights of the British aristocracy, Deterding’s conquest of America, and the collapse of Rockefeller’s monopoly. The beginning of the twentieth century is a time when vast fortunes were made and lost. Taking readers through the rough and tumble of East London’s streets, the twilight turmoil of czarist Russia, to the halls of the British Parliament, and right down Broadway in New York City, Peter Doran offers a richly detailed, fresh perspective on how Samuel and Deterding beat the world’s richest man at his own game.

Bring Yourself

9,000.00

Contrary to conventional wisdom about what makes a good negotiator – namely, being aggressive and unemotional – in Bring Yourself, Taheripour offers a radically different perspective. In her own life, and in her nearly 20 years of experience teaching negotiation, she’s found that the best negotiators are empathetic, curious, and present. The essence of bargaining isn’t the transaction, but the conversation and human connection. It is when we bring our whole, authentic selves to the table that we can advocate for ourselves fearlessly and find creative solutions that benefit everyone.

Taheripour has seen the power of this mindset shift firsthand. In her consulting, her classes at Wharton, and in her work teaching negotiation for the Goldman Sachs 10,000 Small Businesses program, her students and clients experience personal breakthroughs as they face the fears and false narratives that held them back. Bring Yourself explains how our pressure points, personal experience, and even our cultural expectations can become roadblocks to finding common ground, and it offers essential strategies to move beyond them and open our minds. Taheripour argues that regardless of our own perceived ability to negotiate, we must have the courage to engage because bargaining plays a crucial role in every aspect of our lives. We negotiate boundaries with our parents and partners, bedtimes with our kids, and even with ourselves every time we make a pros and cons list to weigh a major decision. Negotiation is how we problem solve and how we find our voice.

With eye-opening and empowering stories throughout, Bring Yourself helps readers gain the confidence they need to achieve their goals in work and in life. Timely and provocative, this paradigm-shifting book can transform our world and the way we work together.

Broke Millennial

7,500.00

If you’re a cash-strapped 20- or 30-something, it’s easy to get freaked out by finances. But you’re not doomed to spend your life drowning in debt or mystified by money. It’s time to stop scraping by and take control of your money and your life with this savvy and smart guide.

Broke Millennial shows step-by-step how to go from flat-broke to financial badass. Unlike most personal finance books out there, it doesn’t just cover boring stuff like credit card debt, investing, and dealing with the dreaded “B” word (budgeting). Financial expert Erin Lowry goes beyond the basics to tackle tricky money matters and situations most of us face #IRL, including:

– Understanding your relationship with moolah: do you treat it like a Tinder date or marriage material?
– Managing student loans without having a full-on panic attack
– What to do when you’re out with your crew and can’t afford to split the bill evenly
– How to get “financially naked” with your partner and find out his or her “number” (debt number, of course) . . . and much more.

Packed with refreshingly simple advice and hilarious true stories, Broke Millennial is the essential roadmap every financially clueless millennial needs to become a money master. So what are you waiting for?

Build For Tomorrow

13,000.00

We experience change in four phases. The first is panic. Then we adapt. Then we find a new normal. And then, finally, we reach the phase we could not have imagined in the beginning, the moment when we realize that we wouldn’t go back.

Build for Tomorrow is designed to accelerate that process—to help you lessen your panic, adapt faster, define the new normal, and thrive going forward. And it arrives as we all, in some way, have felt a shift in our lives. The pandemic forced a moment of collective change, and we are still being forced to make new plans and adjustments to our lives, families, and careers. Many of us will never go back, continuing to work from home, demanding higher wages, or starting new businesses.

To help people along this journey, Entrepreneur magazine editor in chief Jason Feifer offers stories, lessons, and concrete exercises from the most potent sources of change in our world. He speaks to the world’s most successful changemakers—from global celebrities like Dwayne “The Rock” Johnson and Maria Sharapova to innovative CEOs and Main Street heroes—to learn how they decide what to protect, what to discard, and how to move forward without fear. He also draws lessons from history, looking at how massive changes across time can help us better understand the opportunities of today. For example, he finds guidance for our post-pandemic realities inside the power shifts that occurred after the Bubonic Plague, and he reveals how the history of innovations like the elevator and even the teddy bear can teach anyone to be more forward-thinking.

We cannot anticipate tomorrow’s needs, but it shouldn’t take a crisis to push us forward. This book will show you how to make change on your own terms.

Building A New Leadership Ladder

14,000.00

When it comes to the gender gap, it is not enough to ask women to “lean in” and demand promotions and raises. Organizations have an obligation to level up and provide women with more opportunities for advancement. In this book, leadership and governance expert Carol Geffner makes a strong case that for women to reach their full potential, workplaces and their leaders must take a more proactive role in combating gender discrimination.

Based on over 200 hours of interviews with women leaders in the United States and abroad, Building a New Leadership Ladder demonstrates that even when women are promoted to leadership positions, they are rarely given access to the same support networks as their male colleagues. Covering sectors as diverse as higher education, health care, law enforcement, and the military, the book identifies common strategies that all organizations can use to remove obstacles for women’s advancement.

More than a how-to guide on how women can ascend to the top, Building a New Leadership Ladder is a bold call to action for organizations and their leaders to proactively foster the conditions under which women’s efforts to rise up are consistently recognized and rewarded.

Building A Story Brand

18,000.00

If you use the wrong words to talk about your product, nobody will buy it. Marketers and business owners struggle to effectively connect with their customers, costing them and their companies millions in lost revenue.

In a world filled with constant, on-demand distractions, it has become near-impossible for business owners to effectively cut through the noise to reach their customers, something Donald Miller knows first-hand. In this book, he shares the proven system he has created to help you engage and truly influence customers.

The StoryBrand process is a proven solution to the struggle business leaders face when talking about their companies. Without a clear, distinct message, customers will not understand what you can do for them and are unwilling to engage, causing you to lose potential sales, opportunities for customer engagement, and much more.

In Building a StoryBrand, Donald Miller teaches marketers and business owners to use the seven universal elements of powerful stories to dramatically improve how they connect with customers and grow their businesses.

His proven process has helped thousands of companies engage with their existing customers, giving them the ultimate competitive advantage. Building a StoryBrand does this by teaching you:

– The seven universal story points all humans respond to;
– The real reason customers make purchases;
– How to simplify a brand message so people understand it; and
– How to create the most effective messaging for websites, brochures, and social media.

Whether you are the marketing director of a multibillion-dollar company, the owner of a small business, a politician running for office, or the lead singer of a rock band, Building a StoryBrand will forever transform the way you talk about who you are, what you do, and the unique value you bring to your customers.

Business Minded

7,000.00

art self-help wisdom, part business school teaching, and part interactive workbook pages, plus real-life advice from 18 amazing, thriving entrepreneurs: this book is everything you need to know to turn your creative passion into a successful company.

With clarity and approachability, this complete guide will teach you how to monetize your creativity with a sustainable operation: ideation and business plans, branding, bookkeeping, accounting, marketing, management, social media, and more.

Business Models For Teams

8,000.00

Are you frustrated by these common problems?

-Lack of a source of motivation common to millennials and boomers alike
-Teambuilding exercises that fail to produce lasting results
-Groups that isolate themselves in specialty silos
-“Job description myopia,” or employee inability see the bigger picture
-Organization charts that fail to show how work gets done

Business Models for Teams helps you solve these problems. In fact, it may be the last teamwork toolkit you will ever need!

Most leaders make the mistake of over-relying on verbal and written communications. But that approach is outmoded in today’s systems-driven world. Using the same visual tools that made Business Model Generation and Business Model You so successful worldwide, Business Models for Teams lets you visually depict how any team really works — and how each person fits in.

The Business Models for Teams toolkit provides the missing half of teambuilding, plus a research-based engagement method that works for employees of all ages. You will discover how to fix job-description myopia and how to accurately depict where work truly gets done: in the “white space” of organization charts. Business Models for Teams imparts must-have operating acumen, whether you work in business, government, or the not-for-profit world.

1 3 4 5 33