Business & Economics

Hype

8,000.00

From former Vice journalist and executive producer of hit Netflix documentary Fyre comes an eye-opening look at the con artists, grifters and snake oil salesmen of the digital age—and why we can’t stop falling for them.

We live in an age where scams are the new normal. A charismatic entrepreneur sells thousands of tickets to a festival that never happened. Respected investors pour millions into a start-up centered around fake blood tests. Reviewers and celebrities flock to London’s top-rated restaurant that’s little more than a backyard shed. These unsettling stories of today’s viral grifters have risen to fame and hit the front-page headlines, yet the curious conundrum remains: Why do these scams happen?

Drawing from scientific research, marketing campaigns, and exclusive documents and interviews, former Vice reporter Gabrielle Bluestone delves into the irresistible hype that fuels our social media ecosystem, whether it’s from the trusted influencers that peddled Fyre or the consumer reviews that sold Juicero. A cultural examination that is as revelatory as it is relevant, Hype pulls back the curtain on the manipulation game behind the never-ending scam season—and how we as consumers can stop getting played.

Black Box Thinking

30,000.00

Few of us put lives at risk in our daily work as surgeons and pilots do, but we all have a strong interest in avoiding predictable and preventable errors. So why don’t we all embrace the aviation approach to failure rather than the health-care approach? As Matthew Syed shows in this eye-opening book, the answer is rooted in human psychology and organizational culture.

Syed argues that the most important determinant of success in any field is an acknowledgment of failure and a willingness to engage with it. Yet most of us are stuck in a relationship with failure that impedes progress, halts innovation, and damages our careers and personal lives. We rarely acknowledge or learn from failure—even though we often claim the opposite. We think we have 20/20 hindsight, but our vision is usually fuzzy.

Syed draws on a wide range of sources—from anthropology and psychology to history and complexity theory—to explore the subtle but predictable patterns of human error and our defensive responses to error. He also shares fascinating stories of individuals and organizations that have successfully embraced a black box approach to improvement, such as David Beckham, the Mercedes F1 team, and Dropbox.

The Introvert’s Edge

6,500.00

Extroverts are rarely short on words, and their conversations and pitches never feel sales-y to them. The world of sales just comes naturally to the extrovert. However, introverts aren’t comfortable with traditional tactics like aggressively pushing a product or talking over a customer’s objections.

Known as “The Rapid Growth Guy”, author Matthew Pollard shares how introverts can feel equally comfortable and sincere in the sales world as well without changing who they are.

In The Introvert’s Edge, this book reveals how to:

– Find your natural confidence
– Prepare for every situation
– Easily sidestep objections
– Ask for the sale (without asking)
– Leverage the power of virtual and social networking

The introverted salesperson is no longer an oxymoron, it’s a recipe for success.

Whether you want to drum up clients, pitch investors, or exceed quotas, The Introvert’s Edge will unleash the low-key, high-impact sales machine lurking inside of you.

Restoring The Soul Of Business

7,000.00

Businesses are leaving behind traditional meetings in favor of virtual ones, transitioning from surveys and studies to analytics and algorithms. The startling and often unacknowledged truth is that?the promise of digital transformation can only be realized when we find a way to balance it with the promise of people.?In the end, it’s the people that matter, and companies must never forget the soul that drives them.

In Restoring the Soul of Business, business leader Rishad Tobaccowala?teaches you to:

– Understand how to unleash the significant benefit that can be realized by combining emotion and data, human and machine, analog and digital.
– Spot the warning signs of data-blinded companies: cold cultures with little human interaction, poor innovation stemming from discouraged employees who don’t contribute ideas, and poor customer service due to automated, robotic processes.
– Explore how organizations of various sizes and from different industries have successfully reoriented their thinking on how to fuse technology and humanity.
– Gain skills to become an expert in connections critical to growth and success, including the connection between being creative and using technology.
– Everyone working in an organization will find penetrating observations and guidance about how and why establishing the proper balance between human intuition and creativity and data-driven insights can lead to increased revenue, profitability, retention—and even joy—in their careers and business.
– Restoring the Soul of Business provides practical tools and techniques that every organization can and should implement, and challenges you to move forward with the kind of balance that capitalizes transformation and produces one great success after another.

Turn Your Spare Space Into Serious Cash

6,000.00

Why not make money off that empty room? Home-hosting platforms like Airbnb have inspired millions of homeowners to start a vacation rental business. One room is all it takes to generate real income-if you know what you’re doing. The short-stay marketplace has grown increasingly competitive. Bad reviews can torpedo bookings, while problem guests can strain your property and sanity. Before you leap, let this helpful guide steer you in the right direction

The Spanx Story

7,000.00

Sara Blakely had a problem. She had a beautiful pair of white designer pants hanging in her closet just calling out to her to wear them, even though they accented her least favorite feature: cellulite. After searching high and low for a solution and coming up empty, an idea was born: Spanx.

The Spanx Story chronicles Sara’s journey from long nights researching patent and trademark law, to years of cold shoulders she received from the titans of the pantyhose industry, to the cold call that led to the shelves of Nieman Marcus. It was a long road of incredible hard work and determination that led Spanx to become the iconic brand it is today.

This book educates and inspires entrepreneurs and innovators to find the problem for their solutions and persevere through all of the hard work that goes into building a billion-dollar company. Through Sara’s story, you will learn:

– How to develop an idea and turn it into a business.
– How to start a company with very little capital by thinking outside of the box and dedicating every spare moment to your goal.
– How to recognize when it’s better to hire a CEO than to be the CEO.

And, how to stay the course and continue to believe in your idea, despite naysayers and going against an industry resistant to innovation.

Sun Tzu’s Art Of War: Modern Interpretation

4,500.00

A classic! Find inspiration in some of history’s great military victories as others have for over 2,400 years. Sun Tzu was the most famous military scientist, and one of the ablest commanders, in ancient China. Asian warlords, and modern leaders as dissimilar as Mao Tse-tung and General Eisenhower, have used his principles to change the shape of the world. Interpreted here by General Tao Hanzhang, one of the architects of the Communist Revolution, Tzu’s advice on timing, maneuvering, flexibility, and knowledge of the enemy’s leaders, strengths, and weaknesses is as powerful today as when it was first issued.

Insane Mode

5,000.00

Hamish McKenzie tells how a Silicon Valley start-up’s wild dream came true. Tesla is a car company that stood up against not only the might of the government-backed Detroit car manufacturers but also the massive power of Big Oil and its benefactors, the infamous Koch brothers.

The award-winning Tesla Model 3, a premium mass-market electric car that went on sale in 2018, has reconfigured the popular perception of Tesla and continues to transform the public’s relationship with motor vehicles—much like Ford’s Model T did nearly a century ago. At the same time, company CEO Elon Musk courts controversy and spars with critics through his Twitter account, just as Tesla’s ever-increasing debt teeters on junk bond status….

As McKenzie’s rigorously reported account shows, Tesla has triggered frenzied competition from newcomers and traditional automakers alike, but it retains an edge because of its expansive infrastructure and the stupendous battery factory it built in the Nevada desert. The popularity of electric cars is growing around the world, especially in China, and McKenzie interviews little-known titans who have the money and the market access to power a global electric car revolution quickly and decisively.

Insane Mode started off as a feature on the dual-motor Tesla Model S, which gave the car Ferrari-like acceleration, but it’s also the perfect description of the operating cycle of a company that has sworn it won’t rest until every car on the road is electric. Here is a story about the very best kind of American ingenuity and its history-making potential. Buckle up!

Excuse Me: The Survival Guide to Modern Business Etiquette

6,000.00

What are the rules for business etiquette today? Is it acceptable to text your boss at home? What is the polite way to ask a colleague to take a distracting conversation behind closed doors? What about the use of smartphones in meetings? In today’s workplace, manners matter more than ever. With an increasing amount of open-plan workplaces and constant connectivity, the chances of unintentionally annoying or offending others is growing exponentially.Merging classic rules of behavior with new realities of modern business, Excuse Me spotlights dozens of puzzling situations, with suggestions for bridging divides.

The book untangles the nuances of: meeting etiquette, interview expectations, proper office attire, electronic manners, privacy in tight spaces, nonverbal cues, small talk, social media use, and much more.In even the most diverse workplaces, good manners will create an atmosphere of respect, smoothing the way for everyone to succeed. Excuse Me explains how to begin.

Up All Night: Ted Turner, CNN, and the Birth of 24-Hour News

7,000.00

The wild inside story of the birth of CNN and dawn of the age of 24-hour news

How did we get from an age of dignified nightly news broadcasts on three national networks to the age of 24-hour channels and constantly breaking news? The answer—thanks to Ted Turner and an oddball cast of cable television visionaries, big league rejects, and nonunion newbies—can be found in the basement of an abandoned country club in Atlanta. Because it was there, in the summer of 1980, that this motley crew somehow, against all odds, launched CNN.

Lisa Napoli’s Up All Night is an entertaining inside look at the founding of the upstart network that set out to change the way news was delivered and consumed. Mixing media history, a business adventure story, and great characters, Up All Night tells the story of a network that succeeded beyond even the wildest imaginings of its charismatic and uncontrollable founder, and paved the way for the world we live in today.

Miss Jessie’s: Creating a Successful Business from Scratch—Naturally

5,000.00

Miss Jessie’s is a memoir and business guide rich with inspirational life lessons and unique business advice from Miko Branch, the Chief Executive Officer of the dynamic Miss Jessie’s — the company that revolutionized the hair care industry.

When Miko and her sister, Titi, were children, their grandmother, Miss Jessie, taught them independence and showed them the value of being “do it yourself” women, all while whipping up homemade hair concoctions at her kitchen table. As co-founders of Miss Jessie’s, Miko reveals how she and Titi applied those lessons to create a successful business from scratch.

A family memoir with a wealth of practical business advice and handy hair tips, told in Miko’s funny and relatable voice, Miss Jessie’s is her remarkable story — from her childhood learning independence as a latchkey kid in Jamaica, Queens, to building a highly regarded company with her sister in their shared home salon in Bedford-Stuyvesant, Brooklyn. Miko reflects on her hard-won insights working for her autocratic, iron-fisted father, and how the self-sufficiency she learned in childhood helped her blossom as a single mother with bills to pay, a child to raise, and a dream to pursue. She speaks honestly of her mistakes and successes, and of her role as an industry leader, negotiating multi-million dollar deals while at the same time restoring the self-esteem of natural and curly haired women.

Charming and enlightening, chock full of entertaining stories and invaluable instruction that can be applied to any business, and illustrated with 16 pages of photos, Miss Jessie’s confirms that with effort the American Dream is possible.

The Partnership

7,000.00

The inside story of one of the world?s most powerful financial Institutions

Now with a new foreword and final chapter, The Partnership chronicles the most important periods in Goldman Sachs?s history and the individuals who built one of the world?s largest investment banks. Charles D. Ellis, who worked as a strategy consultant to Goldman Sachs for more than thirty years, reveals the secrets behind the firm?s continued success through many life-threatening changes. Disgraced and nearly destroyed in 1929, Goldman Sachs limped along as a break-even operation through the Depression and WWII. But with only one special service and one improbable banker, it began the stage-by-stage rise that took the firm to global leadership, even in the face of the world-wide credit crisis.

The NBA Story

7,000.00

What can you learn from the most successful companies in the world? The NBA Story will help you understand and adopt the competitive strategies, workplace culture, and daily business practices that enabled the exciting basketball league to become the powerhouse it is today.

Today’s NBA is filled with larger-than-life figures, like LeBron James, James Harden and Stephen Curry, who effortlessly dominate the courts. But it wasn’t always so glamorous.

The multi-billion-dollar league has grown from humble roots into a sports powerhouse that is loved around the world due to savvy digital marketing and a global focus. Thanks to the popularity of individual players and team rivalries, the NBA has survived league mergers and financial crisis. Teams have earned the respect of millions of loyal fans who are dedicated to the success of each and every organization within the league.

Through the story of the NBA, you’ll learn:

– How to keep a dream alive when it seems like no one wants to see it come true.
– How a company can find their way out of a financial crisis.
– How presentation is the secret sauce to the success of any show.
– And how a company can build a loyal fanbase who will do anything to keep them on top.

The Target Story

7,000.00

In an industry that has seen constant disruption over the last two decades, Target has experienced tremendous growth. Establishing a strong eCommerce business and cultivating a sought-after in-store experience has kept this iconic brand at the top of the retail game. From same-day fulfillment to brand partnerships, Target has successfully fought the domination of online marketplaces by thinking outside the big box.

The growth, prosperity, and expansion strategies that can be gleaned from the history of the Target Corporation amounts to a masterclass in business. Yet, the Target story has never been adequately presented. Until now.

Through the story of Target, you’ll learn:

– How to remain nimble in times of tremendous change.
– How to reinvent a six-decade-old iconic brand.
– How to know when to build it yourself or bring in the experts.
– When to change the entire way you do business.

And much, much more.

Done Deal

6,000.00

Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football.

Whether it is a manager being sacked, the signing of a new star player, television rights negotiations, player misconduct or multi-million-pound club takeovers, lawyers remain at the heart of all football business dealings. Written by leading Premier League lawyer Daniel Geey, who has dealt with all these incidents first hand, this highly accessible book explores the issues–from pitch to boardroom–that shape the modern game and how these impact leagues, clubs, players, and fans.

Featuring insider anecdotes and expert contributions, Done Deal provides football fans with a fresh and authoritative perspective on all off-field football matters.

Expert Secrets

8,000.00

Your business is a calling. You’ve been called to serve a group of people with the products, services, and offers that you’ve created. People come into your funnels looking for a solution to their problems. By positioning yourself as an expert and learning how to tell your story in a way that gets people to move, you are able to guide people through your value ladder, giving them the results they are looking for. This is how you change the lives of your customers, and this is how you grow your company.

Most people who put their products up for sale don’t understand that their expertise is the key to actually selling the product. Your story, why you created this offer, and why you started your movement are what initially get people to convert and then continue to stay with you over time. Your message has the ability to change someone’s life. The impact that the right message can have on someone at the right time in their life is immeasurable. Your message could help to save marriages, repair families, change someone’s health, grow a company, or more . . .

But only if you know how to get it into the hands of the people whose lives you have been called to change.
– Expert Secrets will help you find your voice and give you the confidence to become a leader . . .
– Expert Secrets will show you how to build a movement of people whose lives you can change . . .
– Expert Secrets will teach you how to make this calling a career.

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