Business & Economics

Reputation Matters

17,000.00

In the volatile landscape of social media and viral news, professional reputations can be wrecked within a matter of hours. Passivity in the face of public criticism is often perceived as conceding guilt, while an ill-judged response can just make things worse. But few senior business leaders, entrepreneurs, public figure, talent managers, in-house lawyers and even PR professionals are aware of the full array of strategies available that can both prevent and mitigate PR crises.

In Reputation Matters, Jonathan Coad draws upon his decades of expertise (both as one of the country’s leading PR lawyers and as a highly regarded editorial lawyer) to provide this essential guide to protecting and managing both your professional reputation and that of your organization.

With the blurred lines between traditional and social media and the growing predominance of misinformation, reputations are now more valuable and vulnerable than ever. Reputation Matters grants readers a unique insider’s insight into how the media works, teaches the best strategies for countering any threats, and uncovers the intricacies of litigation PR. In this engaging and essential book, Jonathan gives practical advice on how to cultivate and secure your reputation, which is enriched and supported by a selection of first-hand case studies from his illustrious career.

Ask for More: 10 Questions to Negotiate Anything

15,000.00

Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter—Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more—offers a straightforward accessible approach anyone can use to ask for and receive more.

We’ve been taught incorrectly that the loudest and most assertive voice prevails in any negotiation, or otherwise, both sides compromise, ending up with less. Instead, Carter shows that you get far more value by asking the right questions of the person you’re negotiating with than you do from arguing with them. She offers a simple yet powerful ten-question framework for successful negotiation where both sides emerge victorious. Carter’s proven method extends far beyond one “yes” and instead creates value that lasts a lifetime.

Re:Align

13,000.00

Why do some businesses thrive while many more struggle? In this age of disruption, a key reason is the failure of many leaders to realign all the moving parts of their enterprise, including its business strategy and how it is organised, to best support its enduring purpose. Thousands of enterprises globally are operating below their potential simply because they are not well aligned or fail to realign to reflect the new realities of their changing business environment. This book aims to change that.

This book is about strategic realignment, a leadership process to overcome disruption and secure high performance on a sustainable basis. Given that change is a constant and disruption to the business environment ever more likely, strategic realignment must become a core competency in order that all enterprises and leaders can succeed in the future. Most executives recognise this but lack a robust system of thought to execute strategic realignment effectively and realise its full benefits. But once mastered, strategic realignment offers a means of turning disruption into an advantage.

In Re:Align, Jonathan Trevor provides a blueprint to help leaders ask good questions, have better conversations and make the best possible choices to realign their enterprise to be fit for purpose. Drawing upon active research at the University of Oxford’s Saïd Business School (with contributions from the joint works of Dr Jonathan Trevor and Dr Barry Varcoe), the book also provides practical case studies and evidence-based insights. Re:Align offers both a thoughtful and compelling message as well as an effective toolkit to help leaders everywhere to overcome disruption and improve enterprise performance.

I Am My Brand

13,000.00

I Am My Brand provides achievable techniques and tools for women to build their personal brand. This is an essential step-by-step guide to building your brand, knowing your worth, and being unapologetic about it.

I Am My Brand is a toolkit for personal brand success. Featuring dynamic female brand builders from around the world, the book is a woven tapestry of personal brand advice with storytelling and support that offers a practical guide for female entrepreneurs, freelancers and executives. I Am My Brand explores the techniques used by different women across cultures to build their personal brand, as well as the challenges they faced and their paths to overcoming them. Focused on the skills needed to succeed, their stories – coupled with the author’s expertise – will support readers on their own journey to brand success and self-empowerment in work and life.

The book is written in a down-to-earth style, with light entertainment and real-life anecdotes, providing insights into how to create, package and grow your personal brand. Written by one of the most influential female brand builders in the UK, I Am My Brand is a testament to the power of being a woman and illustrates what it takes to build a powerful female brand in today’s male dominated business world.

Influence Is Your Superpower

18,500.00

You were born influential. But then you were taught to suppress that power, to follow the rules, to wait your turn, to not make waves. Award-winning Yale professor Zoe Chance will show you how to rediscover the superpower that brings great ideas to life.

Influence doesn’t work the way you think because you don’t think the way you think. Move past common misconceptions—such as the idea that asking for more will make people dislike you—and understand why your go-to negotiation strategies are probably making you less influential. Discover the one thing that influences behavior more than anything else. Learn to cultivate charisma, negotiate comfortably and creatively, and spot manipulators before it’s too late. Along the way, you’ll meet alligators, skydivers, a mind reader in a gorilla costume, Jennifer Lawrence, Genghis Khan, and the man who saved the world by saying no.

Influence Is Your Superpower will teach you how to transform your life, your organization, and perhaps even the course of history. It’s an ethical approach to influence that will make life better for everyone, starting with you.

When They Win You Win

12,000.00

Businesses everywhere are plagued by managers who seem to think that keeping their staff miserable is the best way to deliver profits. This is a failure of leadership that also hurts the bottom line; research has shown that maintaining a happy, engaged workforce consistently drives measurably better business results across the board.

In When They Win, You Win, Russ Laraway, the Chief People Officer of Goodwater Capital, provides a simple, coherent, and complete leadership standard that teaches organizational planners and managers how to develop incredible levels of employee engagement. The book identifies three key elements: clear direction-setting, frequent coaching, and active engagement with employees on their long-term career goals.

Russ Laraway’s approach to management, developed at Google, Twitter, Qualtrics, and Goodwater, shows the way to cultivate a happy, productive, and engaged team. Happy results are sure to follow―for you, your customers, your shareholders, and your employees alike.

Great TED Talks: Leadership: An Unofficial Guide with Words of Wisdom from 100 TED Speakers

10,000.00

The words of 100 prominent TED Conference speakers will help you achieve your personal and professional goals.

In 2006, TED Talks became accessible online, and have since been viewed more than a billion times by people across the world. Great TED Talks: Leadership highlights the words of 100 TED Conference speakers and discusses how their ideas can be applied to your own life. Whether you’re a leader of a business group or the organizer of a small social club, the advice in this book will help you visualize and achieve your goals. Included in each section are URLs directing readers to the TED website so they can watch the original videos in their entirety.

Crossing The Chasm

10,000.00

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing

In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment.

This third edition brings Moore’s classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore’s most current insights and findings.

Traction

13,000.00

All entrepreneurs and business leaders face similar frustrations—personnel conflict, profit woes, and inadequate growth. Decisions never seem to get made, or, once made, fail to be properly implemented. But there is a solution. It’s not complicated or theoretical.The Entrepreneurial Operating System® is a practical method for achieving the business success you have always envisioned. More than 80,000 companies have discovered what EOS can do.

In Traction, you’ll learn the secrets of strengthening the six key components of your business. You’ll discover simple yet powerful ways to run your company that will give you and your leadership team more focus, more growth, and more enjoyment. Successful companies are applying Traction every day to run profitable, frustration-free businesses—and you can too.

How To Sell To Nigerians

6,000.00

If You Are Serious About Making Money In Nigeria And From Nigerians, You Should Read This Book Today!

In this book, you will discover the following business and life-changing secrets.

■ How to make Nigerians want your products and services

■ The kinds of products and services Nigerians like to spend money on

■ How to easily make Nigerians like you and what you are selling

■ Why Nigerians are different from the rest of the world and how to deal with us

■ Why most Nigerian customers are rude and how to “handle” them

■ The secrets of using stories to sell

■ How to write powerful sales letters to convert Nigerians into paying you money

■ The right way to use influencers to promote your business without overpaying

And more.

Small Business Big Money

5,500.00

Give Me Just 3 Hours And I Will Show You How To Start, Grow And Turn Your Small Business Into Your Personal ATM That Will Give You Money On A Daily Basis! Are you planning to start a business? Do you have a small business but you are not making enough money to cover your bills and live the kind of life you want? If you answered YES to any of those questions, this is the most important book you will ever read.

Here’s why; In this book, I shared the exact business and marketing techniques I used in starting my business from scratch and turning it into an empire that it has become today. You will discover valuable lessons like…

1. How to decide on the kind of business you should do
2. Why it can be a bad idea to sell what people NEED to buy
3. 7 commandments you must follow before you spend any money on advertising
4. How to get others to promote your business for you for FREE
5 How to price your products and services for maximum profitability
6. 10 factors you should consider before you quit your job to start a business
7.The full story of how I started NairaBET.com And lots more. Read this book, apply the lessons in it and watch your business transform into a cash minting venture.

See you at the bank.

Leading With Heart

13,000.00

In these pages, leadership coaches John Baird and Edward Sullivan share hundreds of hours of research and firsthand accounts of guiding leaders at some of the world’s most respected big brands and small startups (Apple, Nike, Google, Slack to name a few).
Through their coaching and research they uncovered the 5 behaviors transformative leaders engage in to connect authentically with their teams:

– They are aware of their people’s needs.
– They help their people to confront the fears that hold them back.They understand their own desires & what drives their people.
– They leverage their unique gifts & help people find their own.
– They connect with their core sense of purpose & help people find theirs.

The key to achieving these behaviors is asking the right questions and having conversations that connect you and your employees on the deepest human level–conversations the authors coach you on how to navigate.

At a time when workplaces are struggling to build high-morale and connected cultures, LEADING with HEART will help leaders to unlock the best version of themselves and those around them with transformative results.

No matter where you are in your career, this book is your launch point to leading with heart. By encouraging you to ignore outdated “leadership hacks” and embrace introspection and growth, Leading with Heart guides you to ask the right questions and find your own answers. Now you too can create a leadership game-plan that is authentic to you and brings out the best in those around you.

Effortless

15,000.00

Have you ever felt like:

Things are so much harder than they need to be?
You knew something was important, yet struggled to get it done?
You’re running faster but not moving closer to your goals?
You’re teetering right on the edge of burnout?

We’ve been conditioned to believe that if we want to overachieve, we have to overexert, overthink, and overdo. That if we aren’t perpetually exhausted, we’re not doing enough. The problem is, the more depleted we get, the harder it is to make progress.

There is a better way: instead of pushing yourself harder, you can choose an easier path.

Effortless offers simple strategies for making the most essential activities the easiest ones, so you can achieve the results you want, without burning out. You’ll learn how to:

1.Get into the Effortless State: Clear the mental clutter that makes it hard to focus

2.Take Effortless Action: Simplify your processes to make the important work easier to do

3.Achieve Effortless Results: Choose activities that deliver the most results from the least effort

Not every hard thing in life can be made easy. But we can make it easier to do more of what matters most.

The Song Of Significance

12,500.00

The Song of Significance is a rousing contemplation on work: why it is the way it is, why it’s gotten so bad, what all of us–especially leaders–can do to make it better.

Economic instability and the rise of remote work have left us disconnected and disengaged. Alarmed managers are responding with harsh top-down edicts, layoffs, surveillance and mandatory meetings. Workers are responding by quiet quitting and working their wage. But it doesn’t have to be this way.

Through 144 provocative stanzas, legendary business author Seth Godin gets to the heart of what ails us; he shows what’s really at the root of these trends, and challenges us to do better in ways that matter.

The choice is simple. We can endure the hangover of industrial capitalism, keep treating people as disposable, and join in the AI-fueled race to the bottom. Or we come together to build a significant organization that enrolls, empowers, and trusts everyone to deliver their best work, no matter where they are.

This is a book to share with bosses and co-workers, to discuss and put to action. No matter what our role, it’s within our power to change. Because, as Godin writes, “Humans aren’t a resource. They are the point.”

Grow Rich With The Power Of Your Subconscious Mind

12,000.00

From the renowned bestselling author of The Power of Your Subconscious Mind, an authorized collection of writings that unlock the secret to extraordinary success that lies within each of us

Millions of readers have embraced Joseph Murphy’s writings, including the phenomenal bestseller The Power of Your Subconscious Mind, a beloved classic that sits alongside the works of Napoleon Hill, Dale Carnegie, and Norman Vincent Peale. This new collection, authorized by the Joseph Murphy Trust, focuses on prosperity – and the simple yet powerful ways we can focus our attention and beliefs to achieve life goals, obtain riches, and live the life of our dreams.

Whether you are a longtime reader of Murphy’s insights or are discovering his work for the first time, this powerful and deceptively simple volume will illuminate the path to success. Comprised of original writings including some that have never been published in book form, along with modern-day updates, examples, and insights for the contemporary reader, the book goes beyond what we’ve already heard about the Law of Attraction and the power of positive thinking to reveal the ability that each of us has to manifest remarkable change in our lives.

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