Business & Economics

Amazon Unbound: Jeff Bezos and the Invention of a Global Empire

12,000.00

Almost ten years ago, Bloomberg journalist Brad Stone captured the rise of Amazon in his bestseller The Everything Store. Since then, Amazon has expanded exponentially, inventing novel products like Alexa and disrupting countless industries, while its workforce has quintupled in size and its valuation has soared to well over a trillion dollars. Jeff Bezos’s empire, once housed in a garage, now spans the globe. Between services like Whole Foods, Prime Video, and Amazon’s cloud computing unit, AWS, plus Bezos’s ownership of The Washington Post, it’s impossible to go a day without encountering its impact. We live in a world run, supplied, and controlled by Amazon and its iconoclast founder.

In Amazon Unbound, Brad Stone presents a deeply reported, vividly drawn portrait of how a retail upstart became one of the most powerful and feared entities in the global economy. Stone also probes the evolution of Bezos himself—who started as a geeky technologist totally devoted to building Amazon, but who transformed to become a fit, disciplined billionaire with global ambitions; who ruled Amazon with an iron fist, even as he found his personal life splashed over the tabloids.

Definitive, timely, and revelatory, Stone has provided an unvarnished portrait of a man and company that we couldn’t imagine modern life without.

American Entrepreneur

8,000.00

Ever since the first colonists landed in “The New World,” Americans have forged ahead in their quest to make good on the promises of capitalism and independence. This book vividly illustrates the history of business in the United States from the point of view of the enterprising men and women who made it happen.

Weaving together vivid narrative with economic analysis, American Entrepreneur recounts fascinating successes and failures, including: how Eli Whitney changed the shape of the American business landscape…the impact of the Civil War on the economy and the subsequent dominance of Andrew Carnegie and J. P. Morgan…the rise of the consumer marketplace led by Asa Candler, W. K. Kellogg, Henry Ford, and J.C. Penny…and Warren Buffett’s, Michael Milken’s, and even Martha Stewart’s experience in the “New Economy” of the 1990s and into today. It is an adventure to start a business, and the greatest risk takers in that adventure are entrepreneurs. This is the epic story of America’s entrepreneurs and the economy they created.

An Insider’s Guide to Building a Successful Consulting Practice

6,000.00

An industrial/organizational psychologist, consultant, and speaker, author Bruce Katcher combines his years of experience and insights with real stories from a range of other independent consultants to guide readers on their journey of growing a consulting practice–whether they’re beginners just starting up or veterans looking for new ways to invigorate their businesses.

In An Insider’s Guide to Building a Successful Consulting Practice, you’ll learn simple yet powerful strategies for success, including how to: identify a market and narrow your focus; make a smooth transition from employee to independent consultant; sell effectively even if you’ve never sold before; establish visibility through speaking, writing, and networking; set prices based on value; develop a marketing strategy and divide your time between marketing and delivering your services; and much more.

With applicable data and tangible advice gleaned from the survey results of professionals in a diverse range of industries, you’ll not only learn how to keep plenty of work in your pipeline–you’ll be able to adapt your consulting practice to thrive in any market.

An Ugly Truth

8,000.00

Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.

The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.

Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

An Ugly Truth: Inside Facebook’s Battle for Domination

15,000.00

Award-winning New York Times reporters Sheera Frenkel and Cecilia Kang unveil the tech story of our times in a riveting, behind-the-scenes exposé that offers the definitive account of Facebook’s fall from grace.

Once one of Silicon Valley’s greatest success stories, Facebook has been under constant fire for the past five years, roiled by controversies and crises. It turns out that while the tech giant was connecting the world, they were also mishandling users’ data, spreading fake news, and amplifying dangerous, polarizing hate speech.

The company, many said, had simply lost its way. But the truth is far more complex. Leadership decisions enabled, and then attempted to deflect attention from, the crises. Time after time, Facebook’s engineers were instructed to create tools that encouraged people to spend as much time on the platform as possible, even as those same tools boosted inflammatory rhetoric, conspiracy theories, and partisan filter bubbles. And while consumers and lawmakers focused their outrage on privacy breaches and misinformation, Facebook solidified its role as the world’s most voracious data-mining machine, posting record profits, and shoring up its dominance via aggressive lobbying efforts.

Drawing on their unrivaled sources, Sheera Frenkel and Cecilia Kang take readers inside the complex court politics, alliances and rivalries within the company to shine a light on the fatal cracks in the architecture of the tech behemoth. Their explosive, exclusive reporting led them to a shocking conclusion: The missteps of the last five years were not an anomaly but an inevitability—this is how Facebook was built to perform. In a period of great upheaval, growth has remained the one constant under the leadership of Mark Zuckerberg and Sheryl Sandberg. Both have been held up as archetypes of uniquely 21st century executives—he the tech “boy genius” turned billionaire, she the ultimate woman in business, an inspiration to millions through her books and speeches. But sealed off in tight circles of advisers and hobbled by their own ambition and hubris, each has stood by as their technology is coopted by hate-mongers, criminals and corrupt political regimes across the globe, with devastating consequences. In An Ugly Truth, they are at last held accountable.

Anxiety At Work

7,000.00

Have you ever dreaded Sunday night, got a pit in your stomach on the way to work, or had your heartbeat speed up at the sound of your boss’s voice? If so, you may have had anxiety at work. In this empathetic and wise guide, executive coaches and gurus of gratitude Adrian Gostick and Chester Elton explore the causes of workplace stress and anxiety and the management practices that have proven successful in reducing tension and cultivating calm.

If you’re a manager, how do you keep up with demands while creating a stress-free work atmosphere? How can you spot rising anxiety levels in your people? If your employees feel overwhelmed or worried about the future, what can you do to ease their concerns? How do you engage in productive conversations about emotions in uncertain times? Anxiety at Work builds on the authors’ vast knowledge and experience working with the leadership teams of some of the world’s most successful organizations to offer effective strategies that can make any workplace better, helping supervisors and their employees:

-Weather uncertainty
-Balance overload
-Beat perfectionism
-Build confidence
-Create and sustain an environment that fosters resilience
-Strengthen strong social bonds

In today’s volatile, fast-paced, and ever-changing global climate, organizations and their employees are under more pressure than ever to perform. Anxiety at Work shows how everyone at all levels can work together to build an environment that fosters camaraderie, productivity, and calm.

Are You Smart Enough To Work At Google?

5,000.00

You are shrunk to the height of a nickel and thrown in a blender. The blades start moving in 60 seconds. What do you do?

If you want to work at Google, or any of America’s best companies, you need to have an answer to this and other puzzling questions. Are You Smart Enough to Work at Google? guides readers through the surprising solutions to dozens of the most challenging interview questions. The book covers the importance of creative thinking, ways to get a leg up on the competition, what your Facebook page says about you, and much more.

Art Of Innovation

5,000.00

There isn’t a business that doesn’t want to be more creative in its thinking, products and processes. In The Art of Innovation, Tom Kelley, partner at the Silicon Valley-based firm IDEO, developer of hundreds of innovative products from the first commercial mouse to virtual reality headsets and the Palm hand-held, takes readers behind the scenes of this wildly imaginative company to reveal the strategies and secrets it uses to turn out hit after hit.

Kelley shows how teams:
-Research and immerse themselves in every possible aspect of a new product or service
-Examine each product from the perspective of clients, consumers and other critical audiences
-Brainstorm best when they are focussed, being physical and having fun

The Art of Innovation will provide business leaders with the insights and tools they need to make their companies the leading-edge top-rated stars of their industries.

Ask for More: 10 Questions to Negotiate Anything

15,000.00

Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter—Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more—offers a straightforward accessible approach anyone can use to ask for and receive more.

We’ve been taught incorrectly that the loudest and most assertive voice prevails in any negotiation, or otherwise, both sides compromise, ending up with less. Instead, Carter shows that you get far more value by asking the right questions of the person you’re negotiating with than you do from arguing with them. She offers a simple yet powerful ten-question framework for successful negotiation where both sides emerge victorious. Carter’s proven method extends far beyond one “yes” and instead creates value that lasts a lifetime.

Back To Business

7,000.00

When on the hunt for a job, make sure your LinkedIn profile is just as polished and updated as your resume. If you aren’t getting responses from recruiters, chances are your profile is missing pertinent keywords that bots aren’t selecting. In addition, dress codes have changed too, so you’ll need to know new technologies such as Slack and Google+ Hangouts. If you have no idea what any of this means, YOU’RE NOT ALONE.

You’re one of the forty-five percent of women who, after taking a career break, quickly discovered that the job search has changed rapidly in the last decade. With new modes of communication, rules of discoverability and expectations, this book lays out a clear path for anyone ready to re-enter the workforce.

Getting started is much easier when you know what the first step should be. In Back to Business, career coaching and re-entry experts Nancy McSharry Jensen and Sarah Duenwald, have put together a guide for women returning to the workplace.

Practical and easy to understand, Back to Business teaches you how to:

-Identify and talk about what you want.
-Understand your personal brand and how your skills translate to your new career.
-Become professionally relevant and gain confidence in returning to the workforce.
-Look for job opportunities while being productive and intentional with your time.

Nancy and Sarah understand through first-hand experience the anxiety of returning to work. They have helped hundreds of women facing the job search process to overcome the anxiety of what is often overwhelming life change.

Backable

8,000.00

No one makes it alone. But there’s a reason some people can get investors or bosses to believe in them while others cannot. And that reason has little to do with experience, pedigree, or a polished business plan. Backable people seem to have a hidden quality that inspires others to take action. We often chalk
this up to natural talent or charisma…either you have “it” or you don’t.

After getting rejected by every investor he pitched, Suneel Gupta had a burning question: Could “it” be learned?

Drawing lessons from hundreds of the world’s biggest thinkers, Gupta discovered how to pitch new ideas in a way that has raised millions of dollars, influenced large-scale change inside massive corporations, and even convinced his eight-year-old daughter to clean her room. Inside Backable are long-held secrets from producers of Oscar-winning films, members of Congress, military leaders, culinary stars, venture capitalists, founders of unicorn-status startups, and executives at iconic companies like Lego, Method, and Pixar.

Backable reveals how the key to success is not charisma, connections, or even your résumé, but rather your ability to persuade others to take a chance on you. This original book will show you how.

Bad Blood

7,000.00

In 2014, Theranos founder and CEO Elizabeth Holmes was widely seen as the next Steve Jobs: a brilliant Stanford dropout whose startup “unicorn” promised to revolutionize the medical industry with its breakthrough device, which performed the whole range of laboratory tests from a single drop of blood. Backed by investors such as Larry Ellison and Tim Draper, Theranos sold shares in a fundraising round that valued the company at more than $9 billion, putting Holmes’s worth at an estimated $4.5 billion. There was just one problem: The technology didn’t work. Erroneous results put patients in danger, leading to misdiagnoses and unnecessary treatments. All the while, Holmes and her partner, Sunny Balwani, worked to silence anyone who voiced misgivings—from journalists to their own employees.

Be Our Guest

8,000.00

Exceeding expectations rather than simply satisfying them is the cornerstone of the Disney approach to customer service.

Disney Institute specializes in helping professionals see new possibilities through concepts not found in the typical workplace, is revealing even more of the business behind the magic of quality service. During the last twenty-five years, thousands of professionals from more than thirty-five countries and more than forty industries have attended business programs at Disney Institute and learned how to adapt the Disney approach for their own organizations.Be Our Guest highlights the successes many of these companies have achieved, plus the key processes and best practices that have made Disney a trusted and revered brand around the world for more than eighty-five years.

Becoming A Changemaker

17,000.00

Hailed by CNBC as a “top 5 non-fiction book everyone should be reading about work,” Becoming a Changemaker is a call to action, showing how leading change from where you are can transform your career, community and even the world. Alex Budak, a celebrated UC Berkeley faculty member, distills the essence of successful changemakers in this accessible guide, unveiling the essential mindsets and leadership skills needed to spark change and create impact across roles, sectors, and hierarchies. Through a powerful blend of data-driven insights and diverse, relatable case studies, Budak builds a compelling case, one that frames being a changemaker as an inclusive, aspirational identity for everyone.

Inspired by the lessons and philosophies from Budak’s wildly popular course of the same name, which he created at UC Berkeley’s Haas School of Business, Becoming a Changemaker will show you how to:

– Develop your own unique voice as a changemaker, to lead effectively, empathetically, and authentically in any setting.
– Transform setbacks into stepping stones and uncover the art and science of turning failures into powerful catalysts for growth and innovation
– Influence without authority to inspire and mobilize others towards your vision – even when you’re not in charge.
– Create a sustainable action plan to turn your aspirations for change into reality with the Changemaker Canvas tool and its tangible, manageable steps.
– Pursue Your Purpose and learn to harness your individual strengths and passions to drive meaningful change from wherever you are, in a way that’s true to who you are.

To begin leading change, you don’t need a fancy title, or a perfectly polished idea. But you do need to start. This book is your first step.

Being Strategic

6,000.00

Strategy? Tactics? Confused?

How many times have you sat in a meeting and heard someone say, “We’re not being very strategic” or “We need to approach this more strategically”? If your organization is like most, everyone in the meeting nods wisely, the meeting drones on, people endlessly debate how to approach the situation at hand, and no one is the wiser as to what “strategic” really means.

Next time, say this: “Being strategic means consistently making those core directional choices that will best move us toward our hoped-for future. Is this what we’re doing?”

Everybody talks about strategy, but there is a big gap between discussing strategy and using a practically strategic approach to achieving the business, the career, or the life you most want.

In this book, Erika Andersen offers you a step-by-step model and skills for making being strategic a powerful habit of mind and action

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