Business & Economics

Perfectionists and procrastinators alike agree—it’s natural to dread a deadline. Whether you are completing a masterpiece or just checking off an overwhelming to-do list, the ticking clock signals despair. Christopher Cox knows the panic of the looming deadline all too well—as a magazine editor, he has spent years overseeing writers and journalists who couldn’t meet a deadline to save their lives. After putting in a few too many late nights in the newsroom, he became determined to learn the secret of managing deadlines. He set off to observe nine different organizations as they approached a high-pressure deadline. Along the way, Cox made an even greater discovery: these experts didn’t just meet their big deadlines—they became more focused, productive, and creative in the process.

An entertaining blend of “behavioral science, psychological theory, and academic studies with compelling storytelling and descriptive case studies” (Financial Times), The Deadline Effect reveals the time-management strategies these teams used to guarantee success while staying on schedule: a restaurant opening for the first time, a ski resort covering an entire mountain in snow, a farm growing enough lilies in time for Easter, and more. Cox explains how to use deadlines to our advantage, the dynamics of teams and customers, and techniques for using deadlines to make better, more effective decisions.

As one of the most technologically advanced fast-food chains in the market, Domino’s has cemented their reputation for innovation, paved in industry-leading profits. In February 2018, according to Ad Age, Domino’s unseated Pizza Hut to become the largest pizza seller worldwide in terms of sales.

Rather than just tampering with a recipe that was working, they decided to think outside of the pizza box by creating digital tools that emphasized convenience and put the customer first. For the first time, the adaptable strategies behind the rise and dominance of Domino’s are outlined in these pages.

Through the story of the Domino’s, you’ll learn:

– How to create meaningful innovation without changing the core of the product that people already love.
= How to recognize and take advantage of unique opportunities to alleviate your customers’ pain points.
– How to grow a company by taking a holistic approach to the business.
– And, the importance of delivering a quality experience that will keep customers calling for more.

Building your résumé should be one of the easier parts to the job interview process, but it’s actually becoming one of the most stressful aspects. What kind of résumé will spark the employer’s interest? Which kind most often get passed over? How far back are we supposed to go? How can we best explain those time gaps in between jobs? Are the rules different for online résumés?

Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand the insights that will catch an employer’s eye, as well as what dangers to avoid if you want to survive the first cut. Learn how to craft clear, compelling, targeted résumés and cover letters that actually work!

In The Elements of Résumé Style, you will be provided:

-More than 1,400 action words, statements, and position descriptions that help sell your skills and experience
-Hundreds of words, phrases, and vague claims to avoid
-Advice for handling employment gaps, job-hopping, and requests for salary history and requirements
-Sample résumés, response letter, inquiry letter, informational interview request letter, references,
-Surprising tips for acing the interview

In today’s competitive environment, competition is intense no matter the field or position. The often overlooked first hurdle to jump over is no doubt the résumé. The time-tested tools in The Elements of Résumé Style will make sure yours stands out–helping to get you the job you deserve!

Our work lives revolve around effective communication. It is essential for cultivating trust and team collaboration, as well as strengthening our motivation and well-being at work. And with teams experiencing more anxiety, stress, and burnout than ever before, strong communication skills have never been more essential.

The key to this clear and effective communication begins with understanding our own personal communication styles. Bringing our whole and authentic selves to work improves relationships and teamwork. The better we know what drives us, how we impact others, and how our wellbeing impacts our communication, the faster we can close communication gaps to build healthy, successful, and satisfying work lives and more intentional careers.

Drawing on more than a decade of original research on communication tendencies and proven mindfulness and habit-formation techniques, Maryanne O’Brien has developed a proprietary model of communication styles: Expressive, Reserved, Direct, or Harmonious.

In The Elevated Communicator, you will find:

-A self-assessment to discover your style
-An in-depth style profile to strengthen self-awareness and help you play to your strengths
-Strategies to manage your communication style under stress
-Practices to improve your wellbeing and reduce conflict
-Ways to care for your communication style and improve your wellbeing
-Methods to flex toward other styles to communicate more effectively with people
-Advice on building healthy, trusted, and productive working relationships

As the effectiveness of traditional marketing techniques continues to diminish, contemporary marketing increasingly becomes the most reliable method of expanding outreach and reflecting the needs of the modern consumer. When implemented, these contemporary strategies offer the greatest support for their client base, with a product range that adapts to the desires of the target market. The channels used to underpin these strategies are also radically different from traditional methods – placing emphasis upon platforms such as social media.

Designed for both undergraduate and postgraduate students, as well as those in executive education and general business, The Essentials of Contemporary Marketing covers a wide range of themes, including:

– Consumer behaviour
– The latest marketing research
– Services marketing
– Brand management
– Global marketing, and
– Ethics in marketing.

Each chapter includes case studies to illustrate and contextualise the topics covered, featuring companies as diverse as Amazon, McLaren, Unilever, UBS and Virgin Money.

In alignment with its subject matter, The Essentials of Contemporary Marketing prioritises practicality over theory-based content – providing a comprehensive and contextualised insight into how marketing is developing in the 21st century.

The definitive story of Amazon.com, one of the most successful companies in the world, and of its driven, brilliant founder, Jeff Bezos.

Amazon.com started off delivering books through the mail. But its visionary founder, Jeff Bezos, wasn’t content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that’s never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon employees and Bezos family members, giving readers the first in-depth, fly-on-the-wall account of life at Amazon. Compared to tech’s other elite innovators — Jobs, Gates, Zuckerberg — Bezos is a private man. But he stands out for his restless pursuit of new markets, leading Amazon into risky new ventures like the Kindle and cloud computing, and transforming retail in the same way Henry Ford revolutionized manufacturing.

The Everything Store will be the revealing, definitive biography of the company that placed one of the first and largest bets on the Internet and forever changed the way we shop and read.

Amazon, Apple, Facebook, and Google are the four most influential companies on the planet. Just about everyone thinks they know how they got there. Just about everyone is wrong.

For all that’s been written about the Four over the last two decades, no one has captured their power and staggering success as insightfully as Scott Galloway.

Instead of buying the myths these compa­nies broadcast, Galloway asks fundamental questions. How did the Four infiltrate our lives so completely that they’re almost impossible to avoid (or boycott)? Why does the stock market forgive them for sins that would destroy other firms? And as they race to become the world’s first trillion-dollar company, can anyone chal­lenge them?

In the same irreverent style that has made him one of the world’s most celebrated business professors, Galloway deconstructs the strategies of the Four that lurk beneath their shiny veneers. He shows how they manipulate the fundamental emotional needs that have driven us since our ancestors lived in caves, at a speed and scope others can’t match. And he reveals how you can apply the lessons of their ascent to your own business or career.

Whether you want to compete with them, do business with them, or simply live in the world they dominate, you need to understand the Four.

Momentum is your greatest ally–with it you can do anything, without it you will stall. As CEO you hate surprises, especially the kind that undermines momentum–yours or the organization you lead.

Every CEO’s journey is unique. However, there exists a very predictable, but previously unknown pattern: the CEO life cycle. The Four Dilemmas of the CEO outlines the common challenges that every CEO will face during their tenure, irrespective of geography or industry. Once understood, action can be taken to break through these glass ceilings that cause CEOs to get stuck in the business, while their mandate for working on the business is continually diverted.

Framed within the life cycle of a CEO, the Four Dilemmas are:
1. You’re in charge of everything, but cannot completely trust anything.
2. You know that today’s executive cannot deliver tomorrow’s results.
3. How do you engage the full capability of your executive working on the business when they are at capacity working in the business?
4. At what point does the price of remaining personally relevant outweigh your other options?

In the first book to focus on these four issues collectively, the authors draw on their decades of experience as trusted advisers across a range of industries to show every executive how to recognize and anticipate the individual dilemmas, master them, and accelerate through them.