Business & Economics

If attention is the new oil, Ben Smith’s Traffic is the story of the time between the first gusher and the impact of climate change. The curtain opens in Soho in the early 2000s, after the first dotcom crash but before Google, Apple, and Facebook exploded, when it seemed that New York City rather than Silicon Valley might become tech’s center of gravity. There, within a few square blocks, Nick Denton’s merry band of nihilists at his growing Gawker empire and Jonah Peretti’s sunnier crew at HuffPost and BuzzFeed were building the foundations of viral internet media. It was tech’s age of innocence: the old establishment might have been discredited by the Iraq War, but digital news would facilitate the spread of truth. After all, didn’t progressive activists online get Barack Obama elected?

Ben Smith, who would go on to earn a controversial reputation as BuzzFeed’s editor-in-chief, was there to see it, and he chronicles it all with marvelous lucidity scored with dark wit, sparing no one—and certainly not himself. Smith tells a nuanced story: yes, Denton’s ideology of radical transparency was problematic, but at least he had an ideology. Jonah Peretti survived long after Denton’s Gawker perished because his focus on clicks was relentlessly content-agnostic. But unintended consequences began to snowball.

Traffic explores one of the great ironies of our time: the internet, which was going to help the left remake the world in its image, has become the motive force of right populism. People like Steve Bannon and Andrew Breitbart and Gavin McInnes and Chris Poole, the creator of 4chan, all seemed like minor characters in the narrative in which Nick and Jonah and crew were the stars. By 2020, any reasonable observer might wonder if the opposite wasn’t the case. To understand how we got here, Traffic is essential and enthralling reading.

Negotiation is not a zero-sum game. It’s an essential skill for your career that can also improve your closest relationships and your everyday life. Still, people often shy away from it, feeling defeated before they’ve even started. In this groundbreaking new book on negotiation, Alexandra Carter—Columbia law professor and mediation expert who has helped students, business professionals, the United Nations, and more—offers a straightforward accessible approach anyone can use to ask for and receive more.

We’ve been taught incorrectly that the loudest and most assertive voice prevails in any negotiation, or otherwise, both sides compromise, ending up with less. Instead, Carter shows that you get far more value by asking the right questions of the person you’re negotiating with than you do from arguing with them. She offers a simple yet powerful ten-question framework for successful negotiation where both sides emerge victorious. Carter’s proven method extends far beyond one “yes” and instead creates value that lasts a lifetime.

A fly-on-the-wall account of the ferocious ambition, greed, and financial one-upmanship behind the most expensive real estate in the world: the new Manhattan megatowers known as Billionaires’ Row—from a staff reporter at The Wall Street Journal
To look south and skyward from Central Park these days is to gaze upon a physical manifestation of tens of billions of dollars in global wealth: a series of soaring spires stretching from Park Avenue to Broadway. Known as Billionaires’ Row, this set of slender high-rise residences has transformed the skyline of New York City, thanks to developer-friendly policies and a seemingly endless gush of cash from tech, finance, and foreign oligarchs. And chances are most of us will never be invited to step inside.

In Billionaires’ Row, Katherine Clarke reveals the captivating story of how, in just a few years, the ruthless real-estate impresarios behind these “supertalls” lining 57th Street turned what was once a run-down strip of Midtown into the most exclusive street on Earth, as legendary Trump-era veterans went toe-to-toe with hungry upstart developers in an ego-fueled “race to the sky.” Based on far-reaching access to real estate’s power players, Clarke’s account brings readers inside one of the world’s most cutthroat industries, showing how a combination of ferocious ambition and relentless salesmanship has created a new market of $100 million apartments for the world’s one-percenters—units to live in or, sometimes, just places to stash their cash.

Filled with eye-popping stories that bring the new era of extreme wealth inequality into vivid relief, Billionaires’ Row is a juicy, gimlet-eyed account of the genius, greed, and financial one-upmanship behind the most expensive real estate in the world—a stranger-than-fiction saga of broken partnerships, broken marriages, lawsuits, and, for a few, fleeting triumph.