Business & Economics

In The Company Of Women

10,500.00

Over 100 exceptional and influential women describe how they embraced their creative spirit, overcame adversity, and sparked a global movement of entrepreneurship. Media titans and ceramicists, hoteliers and tattoo artists, comedians and architects—taken together, these profiles paint a beautiful picture of what happens when we pursue our passions and dreams.

Play Nice But Win

15,000.00

In 1984, soon-to-be college dropout Michael Dell hid signs of his fledgling PC business in the bathroom of his University of Texas dorm room. Almost 30 years later, at the pinnacle of his success as founder and leader of Dell Technologies, he found himself embroiled in a battle for his company’s survival. What he’d do next could ensure its legacy—or destroy it completely.

Play Nice But Win is a riveting account of the three battles waged for Dell Technologies: one to launch it, one to keep it, and one to transform it. For the first time, Dell reveals the highs and lows of the company’s evolution amidst a rapidly changing industry—and his own, as he matured into the CEO it needed. With humor and humility, he recalls the mentors who showed him how to turn his passion into a business; the competitors who became friends, foes, or both; and the sharks that circled, looking for weakness. What emerges is the long-term vision underpinning his success: that technology is ultimately about people and their potential.

More than an honest portrait of a leader at a crossroads, Play Nice But Win is a survival story proving that while anyone with technological insight and entrepreneurial zeal might build something great—it takes a leader to build something that lasts.

The Great Degeneration

6,000.00

What causes rich countries to lose their way? Symptoms of decline are all around us today: slowing growth, crushing debts, increasing inequality, aging populations, antisocial behavior. But what exactly has gone wrong? The answer, Niall Ferguson argues in The Great Degeneration, is that our institutions – the intricate frameworks within which a society can flourish or fail – are degenerating. With characteristic verve and historical insight, Ferguson analyzes the causes of this stagnation and its profound consequences for the future of the West. The Great Degeneration is an incisive indictment of an era of negligence and complacency – and to arrest the breakdown of our civilization, Ferguson warns, will take heroic leadership and radical reform.

Big Dirty Money

7,000.00

There is an elite crime spree happening in America, and the privileged perps are getting away with it. Selling loose cigarettes on a city sidewalk can lead to a choke-hold arrest, and death, if you are not among the top 1%. But if you’re rich and commit mail, wire, or bank fraud, embezzle pension funds, lie in court, obstruct justice, bribe a public official, launder money, or cheat on your taxes, you’re likely to get off scot-free (or even win an election). When caught and convicted, such as for bribing their kids’ way into college, high-class criminals make brief stops in minimum security “Club Fed” camps. Operate the scam from the executive suite of a giant corporation, and you can prosper with impunity. Consider Wells Fargo & Co. Pressured by management, employees at the bank opened more than three million bank and credit card accounts without customer consent, and charged late fees and penalties to account holders. When CEO John Stumpf resigned in “shame,” the board of directors granted him a $134 million golden parachute.

This is not victimless crime. Big Dirty Money details the scandalously common and concrete ways that ordinary Americans suffer when the well-heeled use white collar crime to gain and sustain wealth, social status, and political influence. Profiteers caused the mortgage meltdown and the prescription opioid crisis, they’ve evaded taxes and deprived communities of public funds for education, public health, and infrastructure. Taub goes beyond the headlines (of which there is no shortage) to track how we got here (essentially a post-Enron failure of prosecutorial muscle, the growth of “too big to jail” syndrome, and a developing implicit immunity of the upper class) and pose solutions that can help catch and convict offenders.

Quantum Marketing

9,000.00

As technology has continually evolved in the last several decades, marketing has had to change with it, evolving through four significant stages that build on the strategies and tools of the previous era. What happens next in the fifth stage, or Fifth Paradigm, will not be an evolution, but a revolution. Almost everything about how marketing is done today, including the very notion of a brand itself, will require a complete re-imagination.

As Chief Marketing Officer of Mastercard—one of the world’s most recognizable and decorated brands—Raja Rajamannar shares the forward-thinking ways all businesses must rethink their entire marketing landscape to remain relevant and be successful.

Readers will:

• Understand the evolution of marketing and how to be at the forefront of future change.
• Get clarity on the right marketing strategies and tactics to pursue amidst an ever-evolving industry.
• Achieve breakthroughs in innovative thinking in order to compete in modern business.
• Gain perspective from top marketers across industries.

Quantum Marketing is for all business people who seek to understand how rapidly marketing is evolving, what some of the smartest people in the discipline are doing to get ready for this dramatic shift, and what the new world will look like for companies, consumers, and society at large as the race to develop revolutionary marketing strategies reaches a whole new level.

Like a Virgin: Secrets They Won’t Teach You at Business School

6,500.00

It’s business school, the Branson way.
Whether you’re interested in starting your own business, improving your leadership skills, or simply looking for inspiration from one of the greatest entrepreneurs of our time, Richard Branson has the answers.

Like a Virgin brings together some of his best advice, distilling the experiences and insights that have made him one of the world’s most recognized and respected business leaders.

In his trademark thoughtful and encouraging voice, Branson shares his knowledge like a close friend. He’ll teach you how to be more innovative, how to lead by listening, how to enjoy your work, and much more.

In hindsight, Branson is thankful he never went to business school. Had he conformed to the conventional dos and don’ts of starting a business, would there have been a Virgin Records? A Virgin Atlantic? So many of Branson’s achievements are due to his unyielding deter­mination to break the rules and rewrite them himself. Here’s how he does it.

Lead With We

14,000.00

The global coronavirus pandemic has thrown into stark relief how “business as usual” is no longer serving us. The economic, business, and environmental models of the past do not reflect our current realities. And for our economy—for us—to survive, we need nothing less than a seismic shift in the way we do business.

Enter Simon Mainwaring, New York Times-bestselling author and founder and CEO of We First. A decade ago, he showed how business leaders and consumers could use social media to build a better world in We First. Now, after decades of research and field experience at the vanguard of the world’s most successful brand revolutions, he provides in Lead With We a blueprint for doing business better in today’s challenged world.

By leading with “we”—putting the collective above the individual, holding the sum above the parts, and emphasizing the importance of the role that everyone plays—you can not only help solve the escalating challenges of today but also unlock extraordinary growth for your business, and abundance on our planet.

Timely and compelling, this book’s message is simple: The future of profit is people’s purpose, aligned. Lead With We not only examines why we must all conduct business differently in order to grow in today’s market, but provides the how—concrete steps any reader, wherever they find themselves in the business hierarchy, can take toward success.

The Wisdom And Teachings Of Stephen Covey

6,500.00

Stephen R. Covey passed away in July 2012, leaving behind an unmatched legacy with his teachings about leadership, time management, effectiveness, success, and even love and family. A multimillion-copy bestselling author of self-help and business classics, Dr. Covey strove to help readers recognize the key elements that would lead them to personal and professional effectiveness. His seminal work, The 7 Habits of Highly Effective People, transformed the way people act on their problems with a compelling, logical, and well-defined process. Indeed, many of the habits have been assimilated into everyday thinking and everyday conversation. For example, the expressions “win/win” and “first things first,” to name a few, have been incorporated into almost every business culture around the world.

The Wisdom and Teachings of Stephen R. Covey is a compilation of Dr. Covey’s most insightful, inspiring teachings and sayings. His profound influence spread beyond businesses and individuals and was even integrated into governments, school systems, and many other institutions with great success. This book covers his most impactful topics: time management, success, leadership—including principle-centered leadership—all of the 7 Habits, love, and family. This powerful collection is a lasting tribute to the inspirational luminary that so many will miss.

The Elements Of Resume Style

6,000.00

Building your résumé should be one of the easier parts to the job interview process, but it’s actually becoming one of the most stressful aspects. What kind of résumé will spark the employer’s interest? Which kind most often get passed over? How far back are we supposed to go? How can we best explain those time gaps in between jobs? Are the rules different for online résumés?

Scott Bennett has hired hundreds of people in a variety of industries, and he knows firsthand the insights that will catch an employer’s eye, as well as what dangers to avoid if you want to survive the first cut. Learn how to craft clear, compelling, targeted résumés and cover letters that actually work!

In The Elements of Résumé Style, you will be provided:

-More than 1,400 action words, statements, and position descriptions that help sell your skills and experience
-Hundreds of words, phrases, and vague claims to avoid
-Advice for handling employment gaps, job-hopping, and requests for salary history and requirements
-Sample résumés, response letter, inquiry letter, informational interview request letter, references,
-Surprising tips for acing the interview

In today’s competitive environment, competition is intense no matter the field or position. The often overlooked first hurdle to jump over is no doubt the résumé. The time-tested tools in The Elements of Résumé Style will make sure yours stands out–helping to get you the job you deserve!

Red Carpet

15,000.00

From trade to technology to military might, competition between the United States and China dominates the foreign policy landscape. But this battle for global influence is also playing out in a strange and unexpected arena: the movies.

The film industry, Wall Street Journal reporter Erich Schwartzel explains, is the latest battleground in the tense and complex rivalry between these two world powers. In recent decades, as China has grown into a giant of the international economy, it has become a crucial source of revenue for the American film industry. Hollywood studios are now bending over backward to make movies that will appeal to China’s citizens—and gain approval from severe Communist Party censors. At the same time, and with America’s unwitting help, China has built its own film industry into an essential arm of its plan to export its national agenda to the rest of the world. The competition between these two movie businesses is a Cold War for this century, a clash that determines whether democratic or authoritarian values will be broadcast most powerfully around the world.

Red Carpet is packed with memorable characters who have—knowingly or otherwise—played key roles in this tangled industry web: not only A-list stars like Matt Damon, Angelina Jolie, and Richard Gere but also eccentric Chinese billionaires, zany expatriate filmmakers, and starlets who disappear from public life without explanation or trace. Schwartzel combines original reporting, political history, and show-biz intrigue in an exhilarating tour of global entertainment, from propaganda film sets in Beijing to the boardrooms of Hollywood studios to the living rooms in Kenya where families decide whether to watch an American or Chinese movie. Alarming, occasionally absurd, and wildly entertaining, Red Carpet will not only alter the way we watch movies but also offer essential new perspective on the power struggle of this century.

Unlock Your Potential

15,000.00

Today, 54% of college graduates regret choosing to invest in a degree, over 70% of Americans detest their jobs (part of why they change jobs every 20 months on average), and 2 out of 3 of Americans will never be able to stop working and retire.

But what are we supposed to do? Is there an alternative to the “system of systems” we live in: school, college (debt), job, different job, more different jobs, 401K/pension, retire (hopefully but probably not)? And if there is an alternative can it really work for everyone regardless of where they currently are in the system? Is there something else out there that works equally well for the 18-year-old deciding whether or not to go to college, the 45-year-old questioning his/her career path, the 65-year-old who is way short of being able to retire, and anyone else feeling dazed and confused in the modern world?

In Unlock Your Potential, author and entrepreneur Jeff Lerner answers those questions with a resounding YES! He shows readers how the failings of our education, employment, and retirement systems have opened doors most people didn’t even know exist. And, most important, he’ll show YOU how to step through those doors—where they exist, how they work, what it takes to go through them, and what’s on the other side.

Jeff is the founder and Chief Vision Officer of ENTRE Institute, the world’s fastest growing education company and the first institute of higher learning dedicated to entrepreneurialism. Now, he is sharing his story and lessons learned from his own rags-to-riches journey from a broke musician to a $100 million entrepreneur. In this book, you’ll discover “digital real estate—an asset that generates income, builds wealth, and supports any life you choose to live—along with strategies any employee, business owner, retiree, child, etc. can use to escape the broken system and create their dream life in the modern world.

Let Unlock Your Potential serve as the blueprint: a master key to unlocking your full potential and living a life no one told you was possible. Herein lies the key for anyone, anywhere in the world to escape the broken system and create a quality of life that was unimaginable a generation ago.

Get Scrappy

7,000.00

It’s an exciting time to be in marketing, with an array of equalizing platforms from the Internet to social media to content marketing, that have reset the playing field for businesses large and small. Yet, it’s also a challenging time, with much work to do and an ever-changing array of platforms, features, and networks to master–all on tighter budgets than ever before.

In Get Scrappy, chief brand strategist Nick Westergaard weaves hacks, tips, and idea starters together to provide a plan of attack for businesses of any size to:

– Demystify digital marketing in a way that makes sense for your business
– Do more with less
– Build a strong brand with something to say
– Create relevant and engaging content for your social media platforms
– Spark dialogue with your community of customers
– Measure what matter

The result will be a reliable, repeatable system for building your brand, creating engaging content, and growing your community of customers. Don’t wait for marketing to reinvent itself. Instead, proactively reinvent your company’s marketing to maximize its reach!

People Over Profit

7,000.00

Every day major headlines tell the story of a new and better American marketplace. Established corporations have begun reevaluating the quality of their products, the ethics of their supply chain, and how they can give back by donating a portion of their profit to meaningful causes. Meanwhile, millions of entrepreneurs who want a more responsible and compassionate marketplace have launched a new breed of socially focused business models.

Sevenly founder Dale Partridge uncovers the seven core beliefs shared by consumers, starters, and leaders behind this transformation. These beliefs have enabled Dale to build a multimillion-dollar company that is revolutionizing the marketplace

In People Over Profit, Partridge will help you realize:

– People matter
– Truth wins
– Transparency frees
– Authenticity attracts
– Quality speaks
– Generosity returns
– Courage sustains

Partridge believes these beliefs are the secret to creating a sustainable world that values honesty over deception, transparency over secrecy, authenticity over hype, and ultimately, people over profit.

Boundless Leadership

15,000.00

Boundless Leadership provides a complete and systematic roadmap to finding meaning in your work, realizing your full leadership potential, and inspiring your team with resilience, innovation, compassion and confidence. Contemplative psychotherapist Joe Loizzo, MD, PhD, and executive advisor Elazar Aslan, MBA, PCC, offer a new science-based vision of leadership that prescribes disciplines of mind, heart, and body to help leaders cultivate clarity, compassion and fearlessness for themselves and throughout their organization.

Boundless Leadership offers accessible, real world applications to bring ease to leading oneself and others, and provides examples from the authors’ experience with clients, including CEOs of multi-billion-dollar businesses, entrepreneurs and managers trying to balance the complex challenges of work and life in our interdependent age. Each section includes a range of practices based on neuropsychology and contemplative science, including guided meditations to improve focus and awareness, cultivate empathy and compassion, and build fearlessness and flow.

Each section also offers a practical application to ease daily challenges, including clarifying intentions for better decision-making, improving accountability and responsibility for better team collaboration, and embodying purpose to optimize impact on one’s organization and society at large. Boundless Leadership is especially needed during this explosion of remote working and provides advice and guidance to remain productive and joyful when your work environment is in flux. Whether you’re a CEO, manager, team leader, consultant, coach, social entrepreneur or community activist, this book offers the tools you need to clarify your vision, lead others, and ignite positive change in the world–giving you a much needed advantage in today’s fast-paced digital age.

Mad Genius

7,000.00

Create your next breakthrough

Mad Genius is a unique book for entrepreneurs–and for employees who want to think like entrepreneurs. It will help you unleash the innate creative genius inside you.

Every industry has its sacred cows and accepted practices. These are often based upon foundational premises that are no longer valid–if they ever were.

There’s a reason Facebook was birthed in a dorm room, Amazon.com came from people not in the bookstore business, and UBER was created by people who weren’t from the taxi industry. Innovation, discovery, and creating disruption require blowing up conventional thinking and unleashing your entrepreneurial brilliance.

Mad Genius is a fire hose of creative stimulation that will spark breakthrough ideas and show you how to nurture them.

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