Business & Economics

From the bestselling author of The Bomber Mafia: discover Malcolm Gladwell’s breakthrough debut and explore the science behind viral trends in business, marketing, and human behavior.

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire. Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas.

In 2021 cryptocurrency went mainstream. Giant investment funds were buying it, celebrities like Tom Brady endorsed it, and TV ads hailed it as the future of money. Hardly anyone knew how it worked—but why bother with the particulars when everyone was making a fortune from Dogecoin, Shiba Inu, or some other bizarrely named “digital asset”?

As he observed this frenzy, investigative reporter Zeke Faux had a nagging question: Was it all just a confidence game of epic proportions? What started as curiosity—with a dash of FOMO—would morph into a two-year, globe-spanning quest to understand the wizards behind the world’s new financial machinery. Faux’s investigation would lead him to a schlubby, frizzy-haired twenty-nine-year-old named Sam Bankman-Fried (SBF for short) and a host of other crypto scammers, utopians, and overnight billionaires.

Faux follows the trail to a luxury resort in the Bahamas, where SBF boldly declares that he will use his crypto fortune to save the world. Faux talks his way onto the yacht of a former child actor turned crypto impresario and gains access to “ApeFest,” an elite party headlined by Snoop Dogg, by purchasing a $20,000 image of a cartoon monkey. In El Salvador, Faux learns what happens when a country wagers its treasury on Bitcoin, and in the Philippines, he stumbles upon a Pokémon knockoff mobile game touted by boosters as a cure for poverty. And in an astonishing development, a spam text leads Faux to Cambodia, where he uncovers a crypto-powered human-trafficking ring.

When the bubble suddenly bursts in 2022, Faux brings readers inside SBF’s penthouse as the fallen crypto king faces his imminent arrest. Fueled by the absurd details and authoritative reporting that earned Zeke Faux the accolade “our great poet of crime” (Money Stuff columnist Matt Levine), Number Go Up is the essential chronicle, by turns harrowing and uproarious, of a $3 trillion financial delusion.

To be productive and optimistic about our personal and professional lives, we want to feel that we can understand and influence what is happening around us today, and that we have a reliable insight into what will happen tomorrow. We also require a rich, supportive, and secure social life. As more of us work remotely and the frequency of our in-person contact decreases, this desire for connection and trust has only become more important; the social drive is so strong that our body temperature drops when we feel excluded.

To satisfy our psychological needs in today’s professional world, we must pursue them consciously and purposefully―but unfortunately, most of us don’t know how to do so effectively. Instead, we waste our time on ineffective coping strategies that often make us feel even worse. The true solution to becoming happier, healthier, and more productive is to become intrinsically motivated: To stop wasting time on activities that don’t really contribute to our careers or our company’s success, eschew the dog-eat-dog culture of modern business, and find ways to take pleasure in what we do―and to do it well.

Intrinsic Motivation by Stefan Falk is a comprehensive guide to achieving this goal. Filled with methods and techniques he developed at McKinsey & Company and through 25 years as a senior executive and performance coach working with elite athletes, top executives, special operators in the armed forces, and leaders from all walks of life, this book will revolutionize your approach to success at work and beyond.