The year 2020 triggered consumers to re-evaluate their relationship with brands in general, leading to customers prioritizing those seen to be ‘doing good’ or ‘being helpful’ in the context of the pandemic. There is a strong sentiment that businesses have a big part to play in helping society recover and a purpose-driven organization will likely have the edge. In the midst of a year of crisis, there is an opportunity for companies to re-evaluate how their businesses operate. The power to act with integrity is the key to developing this culture.
Drawing on his background as former General Counsel for Airbnb, Rob Chesnut explains the rationale and legal context for the ethics and practices, and presents scenarios to illuminate the nuances of thinking deeply and objectively about workplace culture. Intentional Integrity is the handbook to revolutionizing your workplace by providing the right environment for people to do good work.